Sony Keeps Digging With The Worst Viral Marketing Campaign Ever

Posted by Chris Cardinal Categories: Corporate News, Internet, Portable Audio / Video

How much faith should you put in a marketing firm whose website uses the phrase “Five Fingers. One Fist?” Answer: None to very none.

Sony is learning yet another lesson the hard way (a favorite pastime for them in itself, it would seem) after a stunningly awful viral marketing campaign backfired and was revealed on a Something Awful forum thread for what it was: a stunningly awful viral marketing campaign.

Right now, you’re probably thinking “hey, viral can be cool.” And you’re right. Viral can be cool. But the very nature of viral marketing often relies on a certain level of deception in order to “infect” the masses. There’s also a certain je nais se quois to the campaign that keeps it on the level, even after its roots are revealed. Sony’s marketing company launched the blog “alliwantforxmasisapsp.” The “backstory,” such as it is exists, is a simple one:

i (charlie) have a psp. my friend jeremy does not. but he wants one this year for xmas.

so we started clowning with sum not-so-subtle hints to j’s parents that a psp would be teh perfect gift. we created this site to spread the luv to those like j who want a psp!

Awesome! They can’t spell, just like Sony’s target audience! Take a look at those not-so-subtle hints j and c have whipped up for us, starting with this “rap” “video”, after the jump:

Click to continue reading Sony Keeps Digging With The Worst Viral Marketing Campaign Ever

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