Sega just launched a teaser page, called “Jackpot,” and they aren’t really telling what it’s all about. The page features a simple Flash unit that has a clickable handle and a tumbler full of lottery-type numbered balls. You click the handle, and out come six balls numbered 0-4-2-0-4-5. I tried again a few minutes later, and got 0-4-2-0-4-0, and then 0-4-2-0-3-9. Some sort of countdown timer? If so, it ends on Tuesday at about 10:00 AM EDT. Comic-Con anyone? Give us your best guess as to what Sega Jackpot is all about.
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Microsoft has known how important Halo 3 will be to their success this generation since before they even announced the Xbox 360. Halo 2 sold $125 million on the first day, but then the original Xbox was just struggling for recognition in the wake of the PS2 juggernaut. Now the 360 holds a tenuous lead in installed base and isn’t selling the way Microsoft may have hoped. If it’s possible Halo 3 may have become even more important to Microsoft’s strategy than they originally hoped. Fortunately, they’ve been planning ahead.
In an article released today on Brand Week, the calculated ten-month marketing efforts behind Bungie‘s trilogy finale is dissected starting from the Starry Nights TV spot launched last November through the public beta this spring/early summer. They talk about the Project Iris viral campaign and the efforts they’ve gone to secure strategic branding partners. This has included the Mountain Dew Game Fuel limited edition soft drink that comes plastered with Halo 3 imagery plus a total of $5 million from Pontiac to help push the launch of the game on September 25.
And they aren’t done yet. Microsoft will begin the full blitz with the new Believe campaign that will lead up to the launch taking place at midnight in over 10,000 stores to give Halo fans a chance to grab the game as soon as possible. It’s an interesting read about the science behind building a monster.
When Microsoft threw the final Vanishing Point bash in Seattle, we made sure we were there to see what all the fuss was about. In this episode, we interview those who made the contest happen, and talk about some of the prizes. Want to know all about the grande prize trip to space? It’s in here…
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Here you go guys, the full, entire video that was sent to us by “Loki” - the Enigma Director - as part of Microsoft’s Vanishing Point game. Give it a watch, and see if you can pick out any clues that we may be missing. So far, we have shown you what Loki sent us - the Vista Media Center computer, and laid out all the Vanishing Point clues that we have so far in video. All that’s left for you to do is continue brainstorming, and continue watching for clues. Who knows, maybe you’ll win.
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Okay guys, something is definitely up at Microsoft as far as it pertains to the launch of Windows Vista. It looks like they are putting quite a bit of their marketing budget behind a very “outside the box” way of spreading the buzz - and we aren’t talking about full-page spreads in PC Magazine. Earlier today, DHL dropped off a ridiculously large box at the Gear Live headquarters in Seattle, WA. We opened it up, and found a brand new, Windows Vista-based Media Center PC. This particular one is made by Velocity Micro, and it’s loaded to the max.
Now, normally, this is nothing out of the ordinary, as we tend to get a multitude of deliveries each and every week that we review, unbox, and give our overall impressions on - but this was different, as a fairly cryptic note was included in the box that read:
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So this Vanishing Point thing that Microsoft has going on is in full swing. Some think it’s silly, others are intrigued. Us? We think it’s an extremely ingenious way for them to get the buzz out there about Windows Vista, and we think that whoever wins is going to get a nice, big prize. We mean, like, really big. Nonetheless, Microsoft sent us a Windows Media Center PC loaded with Windows Vista Ultimate and Office 2007. This thing is the real deal with an AMD Athlon FX 5000+ dual core processor, 2 GB DDR-800 RAM, two 400 GB hard drives in a RAID 1 configuration, and a bunch of other extras. It seems most everyone else we know got a Ferrari laptop.
For all the info on what we know so far, check out this episode of the show. So see everything laid out, you can check the post we made specifically regarding the Vanishing Point clues.
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A new Gears of War promo site has been launched, and gamers that navigate through the creepy interface will be able to find four preview videos of the game, giving more insight into the world of Gears. The link to the site was given through an e-mail sent to gamers that signed up for updates on the Gears of War official site. For those that don’t want to bother going through the interface, Xboxyde has extracted the videos and made them available for streaming on their site.
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