The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.
This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place.
Now the incentives are misaligned:
- Individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
- Creators want to reach fans but their posts are being throttled to force them to pay to be seen
- Brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.
Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.
I've got a lot of love for Mophie and its line of Juice Pack and Powerstation charging devices for smartphones, tablets, and pretty much anything that charges over USB. I've owned them since the original was released for the iPhone 3G way back when. Now, the company is looking to expand into new territory with the Mophie Space Pack. The Space Pack is a battery case for the iPhone that also incorporates built-in storage, allowing users of the iPhone 5 and iPhone 5s expand the overall storage capacity of their devices. Available soon in 16GB and 32GB variants, users will be able to store any type of file on the Space Pack, including iTunes content, photos, and videos, all managed through the Mophie Space app. The 16GB model will sell for $149, while the 32GB version will be $179. Both are available for pre-order today, and begin shipping on March 14, 2014.
Check out a video demo of how it works after the break.
We can’t all afford to pay $100 for a pair of earbuds that we’ll probably lose or break. SOL Republic, a popular name in the headphone industry, has recently released an affordable pair of in-ear headphones that gives similarly priced headphones a run for their money. The SOL Republic JAX feature a tangle-free flat cable, a three-button inline ControlTalk with microphone, and serious audio quality. Are they good enough to warrant your attention? We bring you our full SOL Republic JAX review to answer that question.
These days, headphones are a large part of urban fashion, and SOL Republic is hoping to grab a piece of that with its Tracks HD on-ears. The Tracks HD is build to be tough, unique, eye-catching, and great-sounding. They feature the upgraded V10 Sound Engines--a step up from the V8 Engines on the regular Tracks model. They can also be found for an amazing deal on Amazon currently. Are they worth your time, money, and attention? Join us after the break for our full SOL Republic Tracks HD review for the answer as we break it down for you.
Microsoft's latest ad for its upcoming Xbox One console focuses on the gaming experience in a fun way. As you can see, characters from games like Titanfall, FIFA, Dead Rising, and Forza Motorsport 5 all invite the player into the game itself. Become one with the game, if you will. Also shown is the slick integration of Skype, letting you video chat with those you're playing games with in a second window, and the movie watching experience, highlighted by Mr. Spock inviting the viewer into the movie. Definitely a cool spot. Check it out after the jump.
Tweetbot is the Twitter client of choice here at Gear Live HQ, and we've been delighted by the newest version, Tweetbot 3.0. Released yesterday on the App Store, Tweetbot 3.0 is an all-new app, completely rewritten and redesigned from the ground up by the team at Tapbots. If you're a user of the older version, the new Tweetbot may seem a bit unfamiliar at first, but that's just because the team stripped away old design ideas, and decided to take on iOS 7 design language, and it turned out fantastic. New functionality makes the app faster, and it's normally ready with your fully updated timeline whenever you launch it, thanks to the integration of the iOS 7 Background Fetch API. Sounds in Tweetbot are as whimsical as ever, and the whole app just feels brighter and more open. If you're already a Tweetbot user, it should be noted that Tweetbot 3.0 is a new, separate purchase. Check out a video demo after the break.
Read More | Tweetbot 3.0 for iPhone
Today Microsoft gave us a look at the upcoming Xbox One friends list, which lets you add up to 1,000 friends (10 times more than the original Xbox and Xbox 360 limit of 100) and also lets you follow other users similar to what you'd do on Twitter. Microsoft is letting you decide what your Xbox Live friends and followers are able to see and how each can interact with you through privacy controls.
Microsoft's Larry Hryb (Xbox Live's Major Nelson) walks us through the interface--achievements, video uploads, followers and friends, recent activity, and the live feed--in the Friends App on Xbox One walkthrough, which we'd included for you after the jump.
The Fitbit Force is a new fitness tracking wristband from the company that started this whole quantified self fitness gadget craze. About half a year ago, Fitbit launched its first fitness tracking wristband, the Flex, which was a little feature-barren when compared to its other offerings. The Force changes that, as it does everything that any other Fitbit can do, plus more. That means that it will keep track of your steps, distance traveled, how many minutes you were active, how many floors you've climbed, how well (and how long) you are sleeping, and even call notifications from your iPhone, as long as yo are running iOS 7 on an iPhone 4S, iPhone 5, or iPhone 5s--that last feature will be introduced soon through a software update.
The Fitbit Force should last for about 7-10 days on a charge, thanks to its Bluetooth 4.0 Low Energy profile and low-powered OLED display. You can order it now in one of two colors (black and slate blue) for $129.95.
Read More | Fitbit Force
The iPhone 5c is Apple's first mid-range iPhone handset to be introduced as a new model alongside a higher-end version. Available in five distinct colors, the device sports last year's internals with a fresh coat of external paint. As such, it's clear that the iPhone 5c is going after a different demographic than the top-of-the-line iPhone 5s--one that isn't necessarily looking at the specs of the device, and instead cares about the look and feel, and wants access to Apple's App Store without breaking the bank. That said, don't think of the 5c as the cheap iPhone--in fact, we'd bet that the "c" is gonna stand for cash, because Apple is poised to make a lot of it with the introduction of the 5c.
Is the iPhone 5c the right phone for you? Join us as we answer that question in our full iPhone 5c review.
The very first Xbox One commercial is now live, with a major focus on NFL integration and fantasy football features! Check out the full video after the break, and if you haven't already pre-ordered your Xbox One console and you want to make sure you have one on November 22, you can pre-order on Amazon or The Microsoft Store now--just make sure you hurry!