Facebook now second highest traffic source for online video

Posted by Patrick Lambert Categories: Corporate News, Social Media, Video Services,

When it comes to online video, no one serves more data than Google, mostly through YouTube. However, the second place spot has recently been taken by Facebook. This spot used to be owned by Yahoo!, but now the social networking site has reached the second rank as a source of traffic for people watching videos online, according to a recent report from Tubemogul and Brightcove. It's still far behind Google, at 9.6% versus over 50% for the search giant. When it comes to amount of minutes watched however, surprisingly Twitter users seem to surpass Facebook, according to the report. The firms list other results like which types of media brands are most successful in the full PDF file linked below.

Read More | Tubemogul (PDF)

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Sony Purchases Video Sharing Website Grouper.com

Posted by Yuan Zhao Categories: Corporate News, Movies,

The video sharing website Grouper has been purchased by Sony Pictures Entertainment for $65m (£34m). The California-based website is the “second largest independent video community” currently on the world wide web, allowing users to upload, watch, and share video clips. Much of the appeal from sites like Grouper.com and others like YouTube stem from the fact that the offerings are available free of charge; however, many sites are now commercializing on their fame and Sony has said that grouper.com had potential for developing “ad-supported and premium-based services”.

While it is unlikely that any immediate changes will be made to the video website, paid services are almost guaranteed to be developed. Fortunately, the free sections of the site will keep on thriving as long as its community stays active.

Read More | BBC News

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