T-Mobile has announced that its bringing back unlimited data plans beginning September 5th. The company is touting that there will be no speed limits, throttling, or data caps for customers who subscribe to the new Unlimited Nationwide 4G Data plan. The cost? Users can expect to pay $20 when they add unlimited data to a Value voice and text plan, or $30 when added to a Classic plan. T-Mobile will allow users to add unlimited data to any T-Mobile smartphone, or customers can bring their own smartphone (like the iPhone?) that's compatible with T-Mobile's network.
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Verizon Wireless will cease offering its monthly 150MB data plan, which costs $15, and by default will require all new smartphone users to adopt its existing $30 unlimited data plan.
During Verizon's fourth quarter earnings call on Tuesday morning, chief operating officer Lowell McAdam said the company was scrapping its $15/month 150 MB data plan this month.
A Verizon Wireless spokesman declined to offer any more details but confirmed Verizon would continue its $30 unlimited MB plan.
The announcement deals a direct blow to the original Apple iPhone carrier, AT&T, which had to scrap its unlimited data plan last summer. AT&T's metered data plans begin at $15 a month for 200MB. At the time, AT&T argued that 98 percent of its smartphone users consumed less than 2GB per month, and 65 percent consumed less than 200MB per month.
Verizon just announced a new plan for mobile users that distinguishes it from it's past offers, as it's the first time in a while that the biggest network in the US offers a truly unlimited data plan. Customers in select areas are reporting receiving the offer by mail. For $70 a month, one would get 450 minutes, with unlimited text and data. According to Verizon, this is a promotion, so there's no telling if this plan will hold for a long time. Still, this is a first move which hopefully other carriers will start following, as we users download more and more data on our iOS and Android phones. If you're already a Big Red customer, this may be worth looking into if you're a heavy data user.
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