At yesterday's T-Mobile Uncarrier 5.0 event, the company surprised everyone by also announced Uncarrier 6.0: absolutely free unlimited streaming music. Dubbed "Music Freedom," T-Mobile CEO John Legere revealed that any T-Mobile customer can stream music from Pandora, iHeartRadio, iTunes Radio, Spotify, Slacker, Rhapsody, Milk, and Beatport without having to worry about data caps. To make it clear, Legere stated "Every single note of music will come free, not against your bucket. Even when you exhaust your data bucket, you can still stream unlimited music at high speed." The services mentioned account for 85% of music streamed on T-Mobile, but the company isn't stopping there. For example, services like Rdio and Google Play All Access Music will be part of an online voting area that T-Mobile is providing to allow customers to choose which other music services they'd like to see added. The goal is to add a few new services each month.
If you already have an unlimited T-Mobile account, you aren't left in the cold. The company also announced a partnership with Rhapsody unRadio, an app that is available to anyone on any carrier, and T-Mobile unlimited customers get free access, while limited T-Mobile customers get a 20% off discount and pay $4 per month. If you aren't on T-Mobile, you pay $5 for unRadio.
Uncarrier 5.0 was the T-Mobile Test Drive, which sees the company giving anyone in the US an iPhone 5s for free for a week to try out the T-Mobile network.
This morning, T-Mobile finally started selling the iPhone 5, the first iPhone available from the company since the Apple smartphone debuted almost six years ago. Reports of modest lines at various T-Mobile locations across the country have been coming in, which is a good sign for T-Mobile, which rarely sees lines for new devices. Coupled with the its new Uncarrier plans, customers are able to pick up a new T-Mobile iPhone 5 for $99 up front. Switchers are able to trade in a used iPhone 4 or 4S to get the iPhone 5 for free up front, with a $120 credit being applied to the monthly bill as well.
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