The studio behind the blockbuster Avatar is offering an unprecedented look into digital filmmaking, with downloadable extras that will allow a viewer to watch the motion capture actors or CGI in real time.
Beginning on Dec. 20, customers can now download a total of six hours of extras via Apple's iTunes from Twentieth Century Fox, which include the three different views of the movie, plus a number of other extras that offer a real-time look into how the movie was made.
The Avatar iTunes Extras Special Edition will cost $19.99 for a high-definition version, and $14.99 for the standard version; both include the movie as well as the extras. Apple will begin accepting preorders at 11 AM PT, a Fox spokeswoman said.
Fox's motivation is to encourage consumers to get into "digital collecting" of digital movies, explained Aubrey Freeborn, senior vice president of marketing and product management for PPV, VOD and EST for Twentieth-Century Fox. The extras will be released to the U.S., the U.K., Ireland, New Zealand, and Australia on Dec. 20. Avatar is the top-selling Blu-ray disc of all time.
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