Apple acknowledged today that it has been legally ordered by a UK judge to publicly state on Apple.com, or a full page ad in a UK newspaper, that Samsung tablets are "not as cool" as the iPad. The UK's case revolved around whether Samsung's tablets infringed on the iPad design and trade dress, which Apple lost. Such a verdict leads one to conclude that if Samsung's designs were, in fact, "cool," that Apple would have won the case.
Leave it up to Apple's genius to take full advantage of the situation by killing two birds with one stone. By including the judges contradictory ruling verbatim, they highlighted the unflattering statements regarding Samsung products compared to Apple's, as well Samsung's failure to make its products cool based on the perspective of "the informed users overall impression." The saving grace for Samsung is based specifically on the choice of name branding on the back of the device.
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