Amazon hurrying Kindle Fire production in response to massive demand

Posted by Andru Edwards Categories: Corporate News, Handhelds,

Amazon said Tuesday that Kindle Fire pre-orders exceeded expectations and the company is now ramping up production on the tablets.

"September 28th was the biggest order day ever for Kindle, even bigger than previous holiday peak days," Jeff Bezos, founder and CEO of Amazon.com, said in a statement. "In the three weeks since launch, orders for electronic ink Kindles are double the previous launch. And based on what we're seeing with Kindle Fire pre-orders, we're increasing capacity and building millions more than we'd already planned."

The $199 Kindle Fire will debut on November 15. Last month, Amazon also debuted a $79 version of its original, e-ink Kindle, and will start selling a touch-based version on November 21. You can pre-order the Kindle Fire and Kindle Touch now.

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