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TiVo Top 10 Super Bowl Viewed Ads

Mr. Polamalu

We talked to Todd Juenger at TiVo and he told us which commercials were watched the most during Sunday’s Super Bowl. Note that the data is based not only on how many were watching the game, but also on rewinding and fast forwarding, as opposed to which were viewer favorites.

1. GoDaddy.com: “Enhanced?”       
2. Bud Light Lime: “Summer to Winter”     
3. Careerbuilder.com: “It May Be Time”         
4. Doritos: “Crystal Ball”       
5. Transformers: “Revenge of the Fallen”       
6. Monster.com: “Moose Head”     
7. Bud Light: “Man Thrown out the Window”         
8. Pepsi: “MacGruber/Pepsuber”     
9. Dennys: “Thugs”         
10. Coke Zero: “Mr. Polamalu”

(Thanks Todd)

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TiVo Literally Counts Top Ten Super Bowl Spots

While there are plenty of top ten lists on the Net reporting the popularity of Super Bowl commercials, TiVo has an actual way of gauging which of the exact spots are literally watched the most by viewers. We chatted with Todd Juenger, Vice President of Audience Research and Measurement, who gave us his top 10 list in terms of the most viewed during the event. That list and our interview with Todd, including all you ever wanted to know about TiVo accumulating data and what it means, after the jump.

 

Click to continue reading TiVo Literally Counts Top Ten Super Bowl Spots

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