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Apple TV set to see major update, no longer a “hobby”

Apple TV Store Section

If you were paying close attention to the changes that Apple made to the Apple Store Online overnight, you would have noticed that, for the first time in its history, the Apple TV has its own section in the Store. Previously, the device had been relegated out of the way, buried in the iPad Accessories section. Odd, sure, since the Apple TV is hardly an accessory for the iPod at all, save for the fact that they can work together over AirPlay, but where else was Apple to put a product that wasn't meant to be featured? After all, the Apple TV wasn't a real business according to Apple--it was just a "hobby." Something the company dabbled in and played with, pulling the string to see where it would lead. Let's be clear: Apple has ambitious TV plans. The company has just been using the Apple TV as a research project. While it has been available for purchase for many years, Apple never advertises it. Not on television, radio, print, or web. So, the fact that here in 2014, seven years after first going on sale, the Apple TV now has its own dedicated section on the Apple Store (with AppleCare, a refurb section, and dedicated accessories) must mean that something bigger is happening, right? Well, where there is smoke, there's fire.

Click to continue reading Apple TV set to see major update, no longer a “hobby”


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On Apple’s Q1 2014 performance

Tim Cook iPhone 5c

I was talking with my pal Dave Scherer from PWInsider today about Apple's performance, and he seems convinced that AAPL is no longer a good buy as far as stock is concerned. He basically believes that due to lower cost competition, Apple's higher-priced items won't sell as well, and that's why the stock was down after the earnings report. Of course, while I am no stock market expert, I definitely have an alternate view on how Apple will perform. My viewpoint, after the break.

Click to continue reading On Apple’s Q1 2014 performance


Apple’s WWDC 2013 keynote video now on YouTube

Posted by Andru Edwards Categories: Apple, PC / Laptop, Software, Videos

apple wwdc 2013 keynote video youtube

While Apple's WWDC 2013 keynote video has been available on the company website, iTunes, and Apple TV, many prefer YouTube for their web viewing, and now you can watch it there, too. This was a major event for Apple, the first where Tim Cook shined as a CEO stepping outside of the shadow of Steve Jobs. Get a look at the debut of iOS 7, OS X Mavericks, iTunes Radio, iWork for iCloud, the updated MacBook Air, and a sneak peek at the all-new Mac Pro in the video--we've embedded it after the jump.

Click to continue reading Apple’s WWDC 2013 keynote video now on YouTube


Watch this: Apple CEO Tim Cook’s 90-minute D11 interview

Tim Cook D11 interview

Yesterday evening, Apple CEO Tim Cook took the state at the 11th annual D: All Things Digital conference, and spoke about many topics relating to Apple. During the D11 interview, Walt Mossberg and Kara Swisher hit Cook with tough questions, most of which were answered with just enough information so as not to give away specific future plans. Talking points include wearable computing, changes coming to iOS, Apple stock price, taxes, and more. We've got the full 90-minute interview video for you after the break--check it out.

Click to continue reading Watch this: Apple CEO Tim Cook’s 90-minute D11 interview


Watch this: Tim Cook & Apple Senate testimony

Posted by Andru Edwards Categories: Apple, Corporate News

apple senate hearing

Apple CEO Tim Cook and CFO Peter Oppenheimer are appearing before Senate today to address the methods Apple uses to determine how it pays taxes in the US and abroad, and you can watch everything happen live over at C-SPAN. Hit the link below!

Read More | C-SPAN

Does Apple have an iWatch under its sleeve in 2013?

Posted by Jason Diaz Categories: Apple, Wearables, Rumors

Apple iWatch Concept

It is highly speculated that 2013 is the year that Apple's Tim Cook, or Phil Schiller, will walk on stage at an Apple event rocking something special under his sleeve. Something that you quite possibly couldn't live without. An iWatch.

Rumors are at an all-time high as speculation that Apple is getting serious about getting into the nascent smart wristwatch game, taking on the likes of upstart Cookoo watch and the KickStarter funded Pebble smart watch. Many agree that smart wearable computing is the way of the future. For instance, companies have given their take on wearable computers like, Nike's FuelBand, Jawbone's Up, Fitbit's activity trackers and, most recently, Google Glass. Perhaps, Apple can make them all obsolete with the iWatch. Bloomberg has written a fairly ridiculous essay as to why it might be more lucrative and, more likely, in Apple's best interest to ship an iWatch first rather than an iTV television set.

Click to continue reading Does Apple have an iWatch under its sleeve in 2013?


Watch Rock City’s interview with Apple CEO Tim Cook (video!)

Posted by Andru Edwards Categories: Apple, Corporate News, Videos

Apple CEO Tim Cook gave his first televised interview to "Rock Center with Brian WIlliams" and it aired yesterday evening. Cook covered controversial topics like the Apple Maps gaffe, Samsung litigation, Foxconn, and the lack of US manufacturing of Apple products. Additionally, Tim makes interesting comments about the future of television, an area where Apple now has "an intense interest," a definite upgrade from being called just a "hobby" by the company. Part 1 of the interview is above, and you'll find Part 2, along with the full transcript, after the break.

Click to continue reading Watch Rock City’s interview with Apple CEO Tim Cook (video!)


Watch the entire iPhone 5 keynote announcement now (video!)

Apple iPhone 5 event video

As is customary, Apple has published streaming video of the entire iPhone 5 event from this morning for all to enjoy. If you wanna see Tim Cook, Phil Schiller, Scott Forstall and gang debut the iPhone 5, new iPod touch, updated iPod nano, iTunes 11 and more, jump on over and check out the video of the media event, and don't forget to check out all of our coverage from the event!


MacBook Pro with Retina display torn apart by iFixIt

Posted by Andru Edwards Categories: Apple, Design, PC / Laptop

MacBook Pro Retina Display teardown

The new MacBook Pro with Retina display is certainly a sight to behold as it is, but the gang over at iFixIt has torn one apart, revealing its beautiful innards to the world. During the process, they were able to confirm that both the RAM and the flash SSD drive aren't user-upgradeable, so make sure you choose wisely. Also, there's a lot of battery in there. 95 Wh to be exact. Head on over to iFixIt to walk through the Retina MacBook Pro teardown in its entirety.

Read More | iFixIt

Watch today’s WWDC 2012 keynote video now!

WWDC 2012 Keynote Video

We've been hitting you with as much coverage of this morning's WWDC 2012 keynote as you can handle, but we're sure you wanna check things out for yourself, right? Well, we've got you covered there too. Apple has just released the video of the keynote address that revealed a new MacBook Air, MacBook Pro with Retina display, Mountain Lion, and iOS 6.

Read More | Apple

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