Verizon to drop unlimited data plans in favor of tiered pricing this summer

Posted by Andru Edwards Categories: Smartphones, Corporate News,

Verizon Wireless will likely do away with its unlimited data plan and switch to tiered pricing sometime this summer, Fran Shammo, president and chief executive officer of Verizon Telecom and Business, said Tuesday.

Verizon announced in January that it would ditch its 150MB $15 monthly plan and require new smartphone users to subscribe to its $30 unlimited plan. That move, announced several days before Verizon unveiled its version of the iPhone, was intended to attract new customers to Verizon and the iPhone, Shammo said.

Verizon opted for the $30 plan because "we didn't really want to put up a barrier to anybody who wanted to come over and experience the Verizon Wireless network," Shammo said at the Morgan Stanley Technology, Media & Telecom Conference in San Francisco. "So we felt that it was important to go out at the $30."

Everybody knew, however, that that was not a long-term strategy, Shammo said. "We're going to move to a tiered pricing," which will probably happen "in the mid-summer timeframe."

Click to continue reading Verizon to drop unlimited data plans in favor of tiered pricing this summer

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