The NFL decided to broadcast the first live 3D football game. It was shown in theaters in LA, Boston and New York last night. Team owners, journalists and producers were invited to see the technology developed by 3ality Digital. They planted three 3D crews, with their own commentary, next to 2D counterparts for the game between the Oakland Raiders and S.D. Chargers. They call it an “up close, personal, visceral experience.” We call it a little too close to the action and were glad to hear that it is not going to happen on a large scale any time soon.
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Access Integrated Technologies says it has joined with Disney, 20th Century Fox, and Paramount to convert 10,000 movie screens to digital. AIT figures it will cost up to $700 million and take 3 years to complete the project, which was started in October with the transformation of 3,700 theaters. For an additional $25,000 for extra hard and software, the same screens can be used for 3-D movies, such as the recent Hannah Montana flick. Hollywood knows that they make more money than 2-D, so we guess the amount will pay for itself since we don’t see any bigtime celebs offering to take pay cuts.
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