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Peter Moore Has Big Plans For EA Sports

Peter MoorePeter Moore, long known as the public face of Microsoft‘s Xbox division, stepped into his new digs as EA Sports president last week and started off saying he wants EA Sports’ brand to compete in a broader arena than just the video games market, facing off against general sports brands like Nike and ESPN.

Despite selling millions of copies of its flagship titles each year, EA Sports has struggled to expand effectively and EA seems to be banking on Moore to help them widen their reach. “That could mean broadcast sports, sports camps, the ability to license consumer products around the EA Sports brand,” he told the New York Times. Moore is also looking to leverage EA’s technology to create social networking and news sites, all centered around sports and of course the EA Sports name. “I think we have an opportunity to aggregate information and bring it to life with video technologies,” he said.

“If we look at this connected world we’re entering, sports is a sort of social and cultural glue that reaches across the globe,” Moore continues. “There is an opportunity for EA Sports to evolve beyond a games brand to become a true global sports and entertainment brand, and I think we can compete there.”

Read More | New York Times via Level Up


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Kaz Hirai Hits the Interview Circuit

Posted by Paul Hamilton Categories: PlayStation 3, Sony,

Kaz HiraiSony Computer Entertainment President Kaz Hirai has been speaking out about the including the reported development troubles some studios have had and ‘s commitment to the Japanese market.

Regarding the difficulty in development Hirai said he’s seen this before when the drew similar criticisms early in its lifecycle and that it doesn’t concern him. He said to The Official PlayStation Magazine that, in fact, he welcomes the news:

If they came back and told me, ‘PS3? We can do this in a heartbeat,’ that would be worrying because what it is telling me is that we’re not pushing the envelope from a technology standpoint.

In another interview with a Japanese website he said that developers working on cross-platform games ought to take advantage of the PS3’s extra capability to give PlayStation owners extra value. For example, “[W]ith the PS3, you’ve got the controller, or you could utilize the extra capacity provided by Blu-ray to add more levels, put on interviews with the developers or have your videos able to play in .” He said he understood why developers were choosing to work cross-platform considering the cost of making modern games.

Later in the same interview he tried to reassure Japanese gamers that they weren’t being overlooked:

Just because the foreign market is bigger than the domestic one, we don’t intend to take strategy of just making what would have been considered previously as ‘Western games’ and saying ‘We’ve got no choice but to do this’ to our Japanese users. If we did that, there’d be no point in having the Japan Studio.

Read More | Develop via Game | Life


Belkin USB Plus Hub Unboxing Video

This episode was sponsored by Geek Squad’s Idea Festival. Submit your ideas for using technology to save the planet at ideafest.geeksquad.com.

In this episode of Unboxing Live, we open up the Plus Hub. This one sports 7 USB ports, two of which are on top, along with a slick look.

This video is a part of the Unboxing Live series. If you would like to be automatically notified of new episodes, you can subscribe to us in iTunes, or manually using our RSS feed.

 

Read More | Unboxing

Unboxing Live 022: Belkin USB Plus Hub

Posted by Andru Edwards Categories: Accessories, Features, PC, Videocasts,

This episode was sponsored by Geek Squad’s Idea Festival. Submit your ideas for using technology to save the planet at ideafest.geeksquad.com.

In this episode of Unboxing Live, we open up the Plus Hub. This one sports 7 USB ports, two of which are on top, along with a slick look. It also has an internal weight and padding on the underside to keep it from tipping over or sliding around on your desk. Get a look at the Belkin USB Plus Hub in the video.

Let us know what you think, or what you want us to unbox next!


Review: Sunshine

Sunshine the movie

The Alex Garland/Danny Boyle team is back with another harrowing look at humanity, it’s need for hope and willingness to sacrifice, both on a grand scale and within each of us.

The year is 2057.  The sun, the source of all life on Earth, is dying.  A spaceship called Icarus II is 60 million miles from the world, en route with a crew of eight scientists, physicists, and astronauts to set off a type of nuclear bomb in hopes of reigniting the dwindling star.  This group of experts represent the last hope for Earth and all of mankind, and their mission, like that of the first Icarus journey, is based on theoretical science in the face of unknown conditions — mere miles from the surface of the sun.

Visually stunning and intense beyond imagination, Sunshine  reminds everyone of the insignificance humanity represents on a grand scale, while simultaneously inspiring us to fight for it.

Click to continue reading Review: Sunshine


10 Reasons Why I Don’t Embrace Technology

Posted by Monica Edwards Categories: Business, Personal,

techI have a need to plead my case because a soon to be released video review of my thoughts of the paints a picture of me as someone who "hates" technology. This is not a true depiction of my feelings as I believe that "hate" is a strong word, and I try not to use it loosely. There are not many things I hate, but there are things I can do without. I also wanted to make it clear that since my husband's world revolves around the tech world, I support him in all that he does, and if not for technology, he would not have a job and we would not be so greatly blessed. But, it does not mean that I have to embrace all that comes with his choice of career. So, here are 10 reasons why I don't embrace technology wholeheartedly.

Click to continue reading 10 Reasons Why I Don’t Embrace Technology


‘The Dark Knight’ Shot With Imax Cameras

Dark Knight

We’ve barely gotten through this summer of sequels and yet it somehow feels appropriate to look ahead to next year.  I, for one, would gladly sit out most of the offerings this season if it meant that I could get to the Batman Begins follow-up sooner.

The Dark Knight is not even slated to be released until July 18, 2008…but we now know how some of it will look.  Director Christopher Nolan has announced that four sequences of the movie will be shot with IMAX cameras.  While viewing movies reformatted for an IMAX screen is not unusual, this is the first major motion film to actually be shot with these cameras (as opposed to 35mm).  I personally detest waiting in long lines for any movie, but the opportunity to see Christian Bale looking larger-than-life may be worth the pain.

New arrivals to the latest saga will include Heath Ledger (as The Joker) and Maggie Gyllenhaal (replacing the I’ve-got-better-things-to-do-Katie-Holmes-Cruise).

Read More | Hollywood Reporter

Bleeding Edge TV 138: Econolite Explains Traffic Signals

Econolite is one of the leading manufacturers of traffic light technology. Frank Provenzono of Econolite chats with us about the technologies that drivers normally take for granted, and tells us all about how traffic lights work and some of the more advanced things that traffic lights can do based on different traffic patterns. It all comes down to some pretty interesting stuff, as Frank helps detail exactly what technologies are in play at a busy intersection, for example.


The Bleeding Edge Wins Best Technology Video Blog At The Vloggies!

Posted by Andru Edwards Categories: Announcements,

I have no idea how we pulled this off, especially with stiff competition like Diggnation, Command-N, Systm, CrankyGeeks, and others - but we did it. Gear Live’s technology video podcast, The Bleeding Edge, won the award for Best Technology Video Blog. This is truly amazing, and an honor, and let’s us know that despite all the silliness and fun we are having doing what we do, there is a movement happening, and we are honored to be a part of it. Check the video above for a nice, truncated recap of The Vloggies. Oh, and yes - we couldn’t make it, and we didn’t send a video acceptance speech because, quite frankly, we didn’t think we would win!

Read More | The Vloggies via GETV


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