Microsoft's 900 million write off on the Surface RT hasn't prevented them from continuing its advertising campaign efforts by bashing Apple's iPad and propping thier device as the the better alternative. Microsoft recently slashed the price of the Surface RT by $150 in hopes of getting them off store shelves and into customer's hands. The Surface tablet has been suffering from poor sales as it dove into the highly competitive tablet computer arena. The question is will these continued commitment efforts work? Check out the video ad. Does Microsoft make its case?
If you are looking to pick up the Surface RT this weekend, you'll want to make sure you wait until Sunday, when the price is slashed by $150. That's right, Microsoft's Surface RT is set to get its first widespread price cut, bringing the price of the entry-level 32GB Surface RT to $349 (down from $499,) and the 64GB model to $449 (down from $599.) Add $100 to the new prices if you want a Touch Cover thrown in.
If you haven't bought a Surface RT yet, is the new pricing enough to get you to take the plunge? Check out our Surface RT review for our take on the device.
2012 is set to come to a close in just a few hours, and we are just in time with our annual top 10 list of the most-watched Gear Live video episodes. Over the past year, as expected, there was a bunch of Apple gear that made the list, and it's dominated by smartphones and tablets, with the exception of two Monster headphones, a look at the Boeing 787, and a USB 3.0 hard drive.
There’s no question that it’s been a momentous year at Microsoft. The company introduced the world to Windows 8 and Windows Phone 8, announced its family of Surface PCs, showcased a new version of Microsoft Office and released “Halo 4,” keeping up a steady rhythm of advancements across its most popular products for individuals and businesses throughout the year. - Microsoft
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The release of the Microsoft Surface is a much bigger deal that the average consumer might perceive it to be. You see, Surface marks Microsoft's entry into the PC market. That might sound odd, but it's true--Microsoft may be the maker of Windows, but it's always been Microsoft partners who build the PCs. I'm talking about companies like Samsung, Toshiba, Dell, Lenovo, and others. Now, Microsoft is competing directly with its partners, hoping that consumers will flock to its Surface in a major way.
Similar to Apple's approach, Surface is the marriage of first-party software with first-party hardware. Microsoft controls the whole platform. If devices like the Mac, iPhone, iPad, and even Microsoft's own Xbox 360 have shown us anything, it's that when you have the ability to control the whole device as it pertains to software and hardware functionality, you can generally make a better product than you could using third-party ingredients. It's never a guarantee, but we think it puts you in a better spot to shine. That is the hope that Surface brings. Does Surface succeed in carving out its own niche, and filling a need that consumers are willing to pay to remedy? That's what we are here to discuss, so following along with us for our Microsoft Surface RT review.
Microsoft's Windows 8 has arrived, and alongside it, the Microsoft Surface tablet with Windows RT has been released! Surface is Microsoft's first first-party tablet PC device that it has ever released, and we were able to get our hands on it a little early to give you a look at what you'll find in the box. While we prepare our full Surface review, check out our unboxing video above where we give you a look at the tablet, the Touch Cover, and the setup process!
Looks like the Surface with Windows RT has slipped to a 3 week shipping time for those who want to order one without one of the black Touch Cover accessories. The 32 GB tablet will now be delivered by November 8 for those who took their time to decide if they really wanted one or not. Pre-orders for the 32 GB and 64 GB models with black Touch Cover are still on track to be delivered on October 26th. If you were hoping to get a Microsoft Surface tablet on launch day without a Touch Cover, then it looks like you're gonna have to head to your local Microsoft Store or Best Buy.
When Microsoft revealed Surface to the world, we were pretty impressed. It looked like a highly-capable platform that, if it lived up to its promises, would be a major player in the tablet space. However, we also know that the iPad rules the roost. In fact, most consumers don't want tablets so much as they want iPads. What would Microsoft do with Surface to gain attention as a solid differentiator? It looks like it's gonna compete on price.
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