The release of the Microsoft Surface is a much bigger deal that the average consumer might perceive it to be. You see, Surface marks Microsoft's entry into the PC market. That might sound odd, but it's true--Microsoft may be the maker of Windows, but it's always been Microsoft partners who build the PCs. I'm talking about companies like Samsung, Toshiba, Dell, Lenovo, and others. Now, Microsoft is competing directly with its partners, hoping that consumers will flock to its Surface in a major way.
Similar to Apple's approach, Surface is the marriage of first-party software with first-party hardware. Microsoft controls the whole platform. If devices like the Mac, iPhone, iPad, and even Microsoft's own Xbox 360 have shown us anything, it's that when you have the ability to control the whole device as it pertains to software and hardware functionality, you can generally make a better product than you could using third-party ingredients. It's never a guarantee, but we think it puts you in a better spot to shine. That is the hope that Surface brings. Does Surface succeed in carving out its own niche, and filling a need that consumers are willing to pay to remedy? That's what we are here to discuss, so following along with us for our Microsoft Surface RT review.
When Microsoft revealed Surface to the world, we were pretty impressed. It looked like a highly-capable platform that, if it lived up to its promises, would be a major player in the tablet space. However, we also know that the iPad rules the roost. In fact, most consumers don't want tablets so much as they want iPads. What would Microsoft do with Surface to gain attention as a solid differentiator? It looks like it's gonna compete on price.
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