Last week we showed you a few sneak peaks at Super Bowl ads focused on cars. Now that the Big Game is over, we wanted to hand it to Chevy GM for making a commercial worth viewing.
The spot takes place in a post-apocalyptic world. The Chevy rises from the ashes, unscathed, and drives away. The end of the commercial is what made us laugh. Chevy had the guts to take a blatant stab at Ford. Though that’s a ballsy move on its behalf, I’d suggest they take a closer look at the competition before calling them out. I’d like to draw your attention to the Ford video below. You can watch a Chevy drive away from a CGI apocalyptic hell, or you can watch a Ford drive away after being tossed around in a hurricane. You be the judge.
Along with the likes of Volkswagen, Honda, and Cadillac, Lexus is heading to the Super Bowl. The Lexus ad features the newly redesigned GS series, which is aimed to compete with the BMW 5 Series and Mercedes-Benz E-Class; to which we say good luck. That said, the new redesign is rather sexy.
The commercial (which can be seen after the jump) is rather sci-fi-ish and features the GS locked in a container. The Lexus eventually breaks free, and at the end of the commercial there are four container boxes lit up while the narrator states, “this is just the beginning.”
This leads us to ask the question ‘what next up from Lexus?’ Toyota recently expanded its Prius family, which led us to believe the GS family will be expecting new additions. Lexus announced on its website that there will be a hybrid option along with an F-tuned option (which is geared to compete with the BMW M5.) This being so only accounts for three containers of mystery, that is if you include the GS 350 apart of the four. So what remains to be answered is what will be the forth family member in the GS line-up?
It’s that time of the year where we can freely get down on junk food, trash talk, and look forward to the commercials just as much as the big game. We're talking about the Super Bowl (oh, and don't forget to enter our Big Game Giveaway!) Each year millions upon millions are dumped on commercials for mere marketing purposes.
Without a doubt, Volkswagen had one of the most successful commercials last year (see video after the jump to jog your memory) and is aiming to repeat its success again this year staying with the Star Wars theme. However, Volkswagen is not the only one fighting for airtime during the big game. Honda, Acura, and Cadillac have aired their Super Bowl commercials early this year and I want to focus your attention on the creativity of the ads.
Manufacturers know that millions will be watching the game on the 5th, and one would think that they would put effort into creating an entertaining commercial. Well one would think, but that’s not always the case. Let’s take a look at the Cadillac ATS spot, above.