Starting Monday, subscribers to Fortune, Sports Illustrated, and Time can read these magazines on their iPad by entering an authentication code identifying themselves as print subscribers, the Wall Street Journal reports.
Magazines have struggled to take off on the iPad. Earlier this year, Apple unveiled a subscription platform for the App Store that awarded 70 percent of revenue to publishers and 30 percent to Apple. However, many publishers found the financial terms to be unfair, and said they wanted full control of subscribers' personal information.
On Tuesday, Apple announced a subscription billing platform for the App Store, overcoming perhaps the biggest hurdle for the success of iPad periodicals.
The plan lets customers purchase subscriptions to iOS-supported newspapers, magazines, music, and other content in one click. Previously, customers had to manually purchase and download issues on an individual basis.
Publishers set their own price and lengths of subscriptions. Then, customers can click on the length of their desired subscriptions and automatically receive a charge to their iTunes accounts.
"We believe that this innovative subscription service will provide publishers with a brand new opportunity to expand digital access to their content onto the iPad, iPod touch and iPhone, delighting both new and existing subscribers," said Apple CEO Steve Jobs, who is currently on medical leave, in a statement.
Before The Daily appeared on the iPad last week, none of the magazines or newspapers could offer subscriptions from their own apps. Apple had a long dispute with publishers that prevented the feature to be added. On the one hand, publishers wanted to keep a direct line between themselves and their customers, to get the full amount from each subscription, and to get user details such as their gender, sex and location in many cases. Apple however wanted in-app subscriptions to go through their systems. Now, it seems Apple has decided that both should be offered. Apps will be able to offer subscriptions, but the publishers will be forced to offer those subscriptions through iTunes as well. Of course, it's likely that most users will go the iTunes route, and that has the publishers complaining. On the good side however, it means iPhone and iPad users will finally be able to get in-app subscriptions to whichever newspaper or magazine they read.
If you think the idea of an iPhone for $99.00 is a hot deal, look what SoftBank is offering with its “iPhone for Everybody Campaign.” Japanese subscribers will receive an iPhone 3G 8GB for free with a 2-year contract with a monthly $44.75 charge as opposed to their standard $60.00. Users can also select an iPhone 3G 16GB for $117.00. The deal begins today and will run through the end of May.
Read More | BGR
Showtime Networks is looking to expand into downloadable gaming by offering a new service called “On Broadband.” The service would offer games content that could be played online or downloaded at varying price points. Showtime also plans to offer a subscription version. According to an AP report, Showtime plans on making the service available through broadband providers, including cable TV and DSL. This would seem to make the business model more similar to their existing premium television content, rather than stand-alone offerings like the GameTap subscription service.
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