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Starz pulling content from Netflix on February 28

Netflix Starz

Starz Entertainment has ended contract negotiations with Netflix and will pull its content from the Watch Instantly platform effective February 28, the company announced Thursday.

"This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content," Starz said in a statement. "With our current studio rights and growing original programming presence, the network is in an excellent position to evaluate new opportunities and expand its overall business."

In a statement, Netflix downplayed the current impact of the Starz partnership and said its content accounts for 8 percent of domestic viewing. As Netflix adds more movies and TV shows in the first quarter, it expects Starz viewing to drop to about 5-6 percent next year before the content is pulled.

Click to continue reading Starz pulling content from Netflix on February 28


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