We’re always fan of interesting marketing technics, but this one takes that cake. Ford has unleashed a series of marking campaigns in this years Sports Illustrated Swimsuit magazine that feature the sexy Mustang in different colors alongside one beautiful model in a matching swimsuit. The model, Dalena Henriques, never shows her face, but it credited in each ad.
A quick Google search for Dalena Henriques brings up DalenaHenriques.com, no surprise there. The thing is, when you visit the site, every photo in her portfolio features her with the Mustang, with no face revealed. It then becomes obvious--Ford created a fake supermodel (and yes, they credited her as a "supermodel") of their own as an additional means to generate buzz.
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Starting Monday, subscribers to Fortune, Sports Illustrated, and Time can read these magazines on their iPad by entering an authentication code identifying themselves as print subscribers, the Wall Street Journal reports.
Magazines have struggled to take off on the iPad. Earlier this year, Apple unveiled a subscription platform for the App Store that awarded 70 percent of revenue to publishers and 30 percent to Apple. However, many publishers found the financial terms to be unfair, and said they wanted full control of subscribers' personal information.