For those that live in Seattle, you might have noticed the bird-like tumor growing on the Space Needle. Upon closer examination, you'll realize it's an Angry Bird. You might be asking yourself, what's going on? Well, it’s all for the sake of marketing.
The popular mobile game, Angry Birds, has taken over our phones, toys, apparel, a racing team, and now the city of Seattle. The 35-foot suspended bird, held by a T-Mobile slingshot, is a part of a marketing scheme to promote the newly themed game, Angry Birds Space, which was released on March 22.
Peter Vesterback went on the record saying, “We wanted to do all things space and Seattle is famous for the Space Needle, so that’s why we’re here.”
Sadly, the bird won't be launched from the Space Needle, but nevertheless, it stirred up quite a bit of media buzz around the Emerald City.
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To celebrate its 50th birthday, Seattle's Space Needle is launching a contest to send someone into space.
"The Space Needle was built when our country was in a global space race," Ron Sevart, CEO of the Space Needle said in a statement. "With space travel moving into the private sector, a new race has begun that focuses on the best of what the Space Needle has become–a symbol of the aspirations of today's world of technology and science. What better way than sending a person from our midst into space to mark our first 50 years and look into the exciting future that lies ahead."
The contest, dubbed Space Race 2012, kicks off Monday. Potential astronauts can enter online via the Space Needle Web site through November 30.