Last Friday, USA Today reported that PR firm Burson-Marsteller had contacted a variety of news outlets pushing a story about how Google's "Social Circle" Gmail feature violates users' privacy. The pitch was made on behalf of an unnamed client that The Daily Beast later confirmed was Facebook.
When pressed, Facebook confirmed the hire to the Daily Beast, citing concerns it had with the way Google was using its data. It was also reportedly annoyed that Google was boosting its own social-networking services with information from Facebook.
"In other words, just as Google built Google News by taking content created by hundreds of newspapers and repackaging it, so now Google aims to build a social-networking business by using that rich user data that Facebook has gathered," Dan Lyons wrote for The Daily Beast.
Facebook and Google declined comment Thursday.
Business social networking site LinkedIn launched a number of new products for its users on Thursday, including a customized news aggregation site.
In total, LinkedIn launched the LinkedIn Today news site, LinkedIn Skills, LinkedIn Maps, and updated its LinkedIn iOS app with the new news focus. The company also said that its LinkedIn Signal product would be opened up to all users.
According to Jeff Weiner, LinkedIn's chief executive, the site's historical mission has been about connecting users and new jobs, as they move down their career path. Now, he said, the site's purpose is to "connect talent and opportunity on a massive scale". LinkedIn counts 90 million members, all of which can be connected at either a primary, secondary, or tertiary level of interaction.
Weiner said that LinkedIn has three objectives: to be the professional profile of record, to ensure that users are connected to essential sources of professional insights, and to work wherever members work - reference to the company's mobile apps.
Deep Nishar, LinkedIn's senior vice president of products and user experience, related an anecdote where his teenage daughter applied to an won an internship at Johns Hopkins in 2008. Suddenly, as the opportunity approached, he was faced with checking out the program. Nishar said that he posted a message to LinkedIn, looking for responses, and found them. Searching for facts on a search engine wasn't enough.
"Suddenly it ht me that when we make important life decisions, you just don't rely on facts," he said.
Do you spam your lovely friends with "ASK ME ANYTHING! NOW! PLEASE! BEFORE I DIE!" posts on your Facebook and Twitter linking to your Formspring? Are you dying to tell the world all the awesomeness that is held within that social network profile picture? Well, I might just become your favorite person as of right now. Facto.me is a new site that allows you to post anything about yourself. Yes, anything. Do you hate pizza? Have you done unspeakable things at one of your college parties? It's time to let the world know. No more waiting for people ask you the right question -- you are in control. It also gives you the option to automatically share your facts on Facebook and Twitter, so your reach can be even larger! So, go; run free my little over sharing child and give us all the random facts about you, we probably didn't want to know.
IntoNow is a free app for the iPhone that allows you to connect with your friends around the shows you love. Simply place your iPhone in front of the TV, and IntoNow uses it's SoundPrint technology to recognize whatever you're watching. Once your show or movie is tagged, you can see how many other people are watching, share it with your friends, review it on IMDB, add it to your Netflix queue, and buy or rent it on iTunes.
IntoNow's SoundPrint technology covers more than 140 million minutes of previously aired shows, or the equivalent of 266 years of video. It can recognize a show even if it's airing live for the first time. SoundPrint has an index of "more than 2.6 million airings, indexed during the past five years, and it’s growing by the second." They describe SoundPrint as a “fingerprinting” technology; a series of algorithms that can quickly identify a show based on the audio. They've has even made a SoundPrint API available for developers, so look for more applications to come out using SoundPrint technology.
Internet-connected social TV is becoming the new trend in technology, and data is showing that Americans are using TV and Internet together on an increasing basis. Google and Apple have launched their own internet connected set top boxes, and companies like Comcast and TiVo are major players as well. The future of social television looks very promising, and soon we'll all be "checking in" to our favorite TV shows on a regular basis, using awesome technology like IntoNow and SoundPrint, or other social apps like GetGlue.
Check out a demo of Intonow's social TV app in this episode.
How many times do you catch yourself watching tv while you're on the internet?
Many companies feel managing a Facebook fan page is a task that requires a lot of resources and time. This is why you can find hundreds of self-proclaimed Facebook Gurus and experts all around the globe, usually charging a lot of money to help you come up with strategies leading to a successful Facebook fan page. Hey--it really isn't as hard as it looks!
Soap Creative, who has created and managed pages for Unilever, Activision, 20th Century Fox and others, is sharing some of their best practices and strategies they have used. These are strategies have been field tested and have returned with great results. Live, learn, and get to Facebooking!
As the last decade ends and a new one begins, it may be interesting to look at what has happened so far on the web, and what it means for the next 10 years. In a time when Facebook is everywhere, now reported to be valued at $50 billion, having raised $500 million recently and being expected to raise another $1.5 billion in the coming months, it's hard to remember what it was like in the year 2000. The tech bubble had just burst, a lot of web sites had gone down in flames, the Y2K bug proved to be nothing, and Windows 98 was still the dominant operating system. Google was something few people knew about, using instead Altavista and Yahoo. Social media was a mostly unknown concept. Just think of what the world was without smartphones and connectivity everywhere. In just 10 years, technology changed so fast, especially online, that it's hard to wrap our heads around it. Let's take it one domain at a time.
Are you Twitter obsessed? Ever fantasize about working for the microblogging giant? Mashable has put together a how-to guide on how to land a job at Twitter. They give insight on whatit's like to work at Twitter, what kind of jobs you can find, and other tips.
Read More | Yahoo!
It is that time of year where everyone has a list or supposed inside knowledge as to what next year will bring. AdAge columnist Judy Shapiro is no different, and offers the marketing industry her predictions on social media for 2011. With actual predictions coming true last year, such as social media becoming mainstream, I don’t see why not pay a little extra attention to this list.
Read More | AdAge
TIME Magazine can’t stress enough the fact that their Person of the Year award “is not an honor”. In 1938, Adolf Hitler was named TIME Magazine’s Person of the Year. Unlike Hitler, however, Mark Zuckerberg fast tracked the world to complete connectivity through a global social network. And at a baby-ish 26 years of age, billionaire college dropout Zuckerberg is responsible for leading 550 million (or 1 out of every 12 people) into the social network at an astounding rate of 700,000 a day. If 700,000 is too big a number to comprehend, imagine that if you lived for 700,000 days you’d be 1,918 years old; which by that time Facebook would have added over 490 billion members, or about 72 times the Earth’s current population. Starting to get the picture? There’s no doubt that Facebook is a social revolution that won’t go the way of the dinosaur - *cough* MySpace *cough*. But the bigger question is where will it go?
Read More | Time
When Twitter launched NewTwitter, their revamped web site, one of the improvements they added was the ability to embed pictures, music and videos in tweets. Anytime someone would link to a YouTube video for example, instead of appearing as a link on the Twitter site, the video contest would appear embedded in the Twitter app. Yesterday, Twitter announced that many more services are now supported by their embedding feature. Now, anytime a user links to Blip.TV, Instagr.am, Rdio, SlideShare and DipDive, the content will appear embedded right on Twitter. This is good news for users of the Twitter site, and something a lot of stand alone clients would benefit from. The company also says that they will keep adding more services in the coming months. It's interesting to see all the different ways Twitter can extend what 140 characters can contain.
Oh and remember, you can follow Gear Live on Twitter as well!
Read More | Twitter Blog
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