Zwinktopia has followed in the path of Armani in Second Life now that Shoebuy has decided to sell its products through the site. Paying with her/his ZCard, an avatar will receive an “exclusive” pair that will allow the “wearer” to perform a specific action for each brand. While this particular gimmick will probably wear off quickly in the typical Zwink user, the company is smart enough to make it a tie-in so that the two of you can click over to the Shoebuy site and select similar wearing apparel. That obviously means real $$ for the shoe conglomerate.
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