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Apple Store: Here are the secrets of its amazing success

Posted by Andru Edwards Categories: Apple, Corporate News

Apple Store Galleria

What's the real inside dirt on how Apple runs its equally successful and secretive Apple Stores? The Wall Street Journal claims to be privy to Apple's secret sauce after poring through Apple Store training manuals, a recording of a store meeting, interviews with current and former store employees, and conversations with outside analysts.

In a report published yesterday, the Journal serves up the dish on everything from Apple's store design strategy to the granularity of employee sales training. Some of the information the newspaper dug up is fairly obvious—for; example, Apple doesn't do cookie-cutter designs for its Apple Stores, but rather "constantly evolves its stores' look and feel."

But some of the reported Apple Store skinny touches on areas that may have been guessed at, but have now been apparently confirmed. To wit, current and former Apple Store employees say store techs aren't allowed to "prematurely" acknowledge product glitches that are already widespread, and writing about Apple online will get you fired from an Apple Store.

The Journal also layers in plenty of Apple Store stats—did; you know that more people now visit Apple Stores in a single quarter than went to Disney's four biggest amusement parks last year?

Here's a quick look at some more interesting Apple Store tidbits that the paper either uncovered, confirmed, or highlights in the article.

Click to continue reading Apple Store: Here are the secrets of its amazing success


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