Mars Volta’s latest album, “The Bedlam in Goliath,” was released last month in a USB drive that included extras for $29.98. They have already sold out. We have mentioned the practice before and it seems to be spreading in popularity. Barenaked Ladies released Barenaked on a Stick in 2005 and since then other artists, such as JLo, have followed suit.
All Access, which put out drives by Ringo Starr and Matchbox Twenty, has gotten together with EMI, Warner Music Group and Universal Music to make USB bracelets. These have previously been sold at concerts from such musicians as Willie Nelson and the Black Crowes. If you saw the last Grammys, you might have noticed that Ringo wore one of his own. We call that free advertising at its finest.
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