It worked for the HP TouchPad, why not the BlackBerry PlayBook? A sneak peek at the Staples Black Friday 2011 deals (check out our Black Friday 2011 page!)shows a huge price drop on Research in Motion's struggling tablet: just $199 for the 16GB version.
That's a $300 price drop from when the 16GB PlayBook made its debut in April.
Meanwhile, all versions of the PlayBook will get a discount in Canada: $199 for the 16GB model, $299 for 32GB, and $399 for 64GB. That will apparently run from Nov. 18 to Dec 1.
The Best Buy deal is a far cry from the $99 HP TouchPad fire sale that captivated the technology industry in late August. The new, discounted price of the 64 GB PlayBook is $549.99, $50 above the price of the 32 GB TouchPad that HP discounted on August 10.
The discount means that Best Buy is now selling the 64 GB and 32 GB versions of the TouchPad for the same price, or $549.99. Best Buy has discounted the 32 GB version for $50 off of the list price. The 16 GB model is still priced at $449.99, with no discount.
Following the TouchPad debacle, RIM's PlayBook appears to be significantly overpriced, as the buyers turn to good, cheap tablets. The PlayBook is still less expensive than the 32-Gbyte Wi-Fi-only iPad, however, at $599.99. Hewlett-Packard has also said that it will make one final batch of HP Touchpads, apparently to soak up additional components from its upstream suppliers.
Among the various iOS 5 features Apple chief Steve Jobs unveiled today at the company's Worldwide Developers Conference (WWDC 2011) was iMessage, a messaging option for iOS devices reminiscent of RIM's BlackBerry Messenger.
Apple said iMessage "brings the functionality of iPhone messaging to all of your iOS devices―iPhone, iPad and iPod touch." It is built into the Messages app, and allows users to send messages, photos, videos, or contact information to other iOS 5 users via Wi-Fi or 3G.
Like BBM, however, iMessage will include delivery and read receipts, and typing indication, so you know if the person has received your message and if they are typing back. Apple's iMessage will also have secure end-to-end encryption.
RBC Capital Markets analyst Mike Abramsky estimates that RIM has sold about 250,000 PlayBooks to date, and could sell about 500,000 in the quarter. Abramsky and his team checked out PlayBook stock at 180 Best Buy stores and found that 14 percent of the 16GB versions were sold out, 71 percent of the 32GB PlayBooks were gone, and 84 percent of the 64GB tablets had been purchased. He cautioned, however, that the sell-outs on the 32GB and 64GB "appear allocation related."
Abramsky found that returns for the PlayBook are "nominal," despite setbacks that include a recall of 1,000 tablets and the lack of a native email client.
This comes about a month after Peter Misek, an equity analyst with Jefferies, speculated that RIM possibly sold 45,000 PlayBooks in the first few days.
At this week's BlackBerry World trade show, everyone expected the top headliner to be the company's just-released PlayBook tablet and its new software offerings. As it turned out, the gadget ended up taking second spot to a surprise guest: Microsoft boss Steve Ballmer.
Ballmer came out during RIM co-CEO Mike Lazaridis' keynote yesterday morning to announce a partnership that would bring Microsoft's Bing search engine to BlackBerries. Search is a big deal in mobile devices, so it's fitting that a heavy hitter from Microsoft came to give its blessing, but many took the appearance of the CEO as a clear sign of bigger things to come.
Does RIM know what it's in for, though? There's considerable doubt over whether the company's strategy and platforms can be successful over the next couple of years. If they're not, Microsoft could end up owning RIM.
"Will Microsoft buy RIM? That is a possibility and a fast track for Microsoft to gain a foothold in the mobile hardware business," says Harry Wang, director of mobile research at Parks Associates. "RIM's market capitalization is only $25 billion and Microsoft has $48 billion in cash. If RIM's value drops to $15 billion, it will become an attractive target for Microsoft. Maybe Steve Ballmer was planting that seed during his keynote appearance at Blackberry World."
iPhone Retina Display meet BlackBerry "liquid graphics." RIM today announced two powerful new BlackBerry phones with high-res touch screens, fast 1.2-GHz processors, and a new OS that offers better graphics than BlackBerrys had before.
The BlackBerry Bold 9900 and 9930 are the HSPA and CDMA/HSPA+ versions of the same thing: a stretched-out BlackBerry Bold with a 2.8-inch, 640-by-480 touch screen. That isn't high resolution compared to other top-of-the-line smartphones, but it's a very rich, dense screen for its small size.
The two phones run 1.2-GHz Qualcomm processors and have 8GB of storage, 5-megapixel cameras with 720p HD video recording, Wi-Fi and Bluetooth.
The phones also have built-in NFC, the much-touted technology that could enable phones to be used as mobile wallets, if banks ever decide to support it. NFC may have applications in businesses, though, for things like proximity-based ID cards.
The 7-inch BlackBerry PlayBook tablet goes on sale today in the U.S. and Canada. The PlayBook has a 1024x600 touchscreen display, and a dual-core, 1-GHz Cortex A9 microprocessor backed by a full gigabyte of RAM. It's offered in 16GB for $499, 32GB for $599, and 64GB for $699 - for even better prices check out the PlayBook on eBay.
While reviews for the new tablet have been generally positive (see our BlackBerry Playbook review,) the PlayBook had a tough time actually getting off the ground. It's been criticized for its lack of native email, calendar, and organizing apps. Furthermore, the tablet was delayed, which could be attributed to high demand for Apple's iPad. The release date, originally slated for the first quarter of 2011, was reportedly pushed back due to a shortage of touch screen panels, which Apple had already allegedly obtained for the iPad 2.
When the iPad 2 went on sale in the U.S. March 11, eager Apple fanboys were camped out in long lines in hope of snagging one of the popular tablets. In the first sales weekend, analysts estimate Apple sold nearly half a million iPad 2s. The tablet sold out within a matter of days, and the wait time went up to five weeks.
After months and months of anticipation, Research In Motion's debut tablet, the BlackBerry PlayBook, is finally here. The good news is that the user interface for the new BlackBerry Tablet OS is beautiful, graceful, and operates with a simplicity that rivals that of the Apple iPad 2 ($499) and bests the Motorola Xoom's ($599-$799) oft-cluttered screens. The bad news is that, at launch, there's a lot missing. First, there's no native e-mail support. (Didn't the RIM usher in the era of mobile e-mail with the BlackBerry?) The PlayBook also suffers from a dearth of compelling—or smooth-functioning—apps. Then there's the absence of should-be-standard features—why include a front-facing camera, but no video-chat app? Updates, RIM promises, will bring much of what's missing to the PlayBook in the near future. Throw in some better app selection, too, and the PlayBook may be worth revisiting down the road, but right now, it's unfinished.
The Wi-Fi-only BlackBerry PlayBook comes in three storage capacities—16GB ($499), 32GB ($599), and 64GB ($699). The PlayBook is priced identically to the Wi-Fi-only Apple iPad 2 for the same storage capacities. Currently there's no version with cellular service, though BlackBerry users can use their smartphones as hotspots for the tablet at no extra charge. RIM has announced a 4G PlayBook that's scheduled to launch this summer, along with LTE and HSPA+ versions that will be available later this year. Sprint has confirmed it will carry the WiMAX 4G model, and Verizon and AT&T are widely rumored to pick up the LTE and HSPA+ models respectively.
Best Buy is now accepting pre-orders for the device in stores and online. It's available in 16GB for $499, 32GB for $599, and 64GB for $699.
Best Buy and Future Shops in Canada will also have the Playbook on April 19 and are accepting pre-orders.
In the U.S., the Playbook will also be available at AT&T, Sprint, and Verizon stores, as well as CBeyond, Cellular South, Cincinnati Bell, Office Depot, RadioShack, ShopBlackBerry.com, Staples, and BlackBerry from Wireless Giant.
RIM might be close to making its tablet debut with its upcoming Playbook, but there's one thing that won't be accompanying this device to the market: an ongoing chief marketing officer.
A spokeswoman for RIM told PCMag that chief marketing officer Keith Pardy was leaving "for personal reasons," as first reported in the Wall Street Journal last Friday.
Pardy will continue working at RIM for six months to help with the transition. Furthermore, Pardy shared the news internally a month ago.
RIM poached Pardy from Nokia in late 2009. The departure now leaves RIM without an executive on top mere weeks before the company is expected to launch its flagship Playbook table—either in late March or early April, depending on which batch of rumors you subscribe to. However, according to IHS iSuppli analyst Rhoda Alexander, the executive departure isn't likely to affect the Playbook's launch.