Dean Takahashi of Mercury News was able to talk with Nintendo of America President Reggie Fils-Aime at the DICE Summit in Las Vegas. Post-holiday, Fils-Aime seems to be confident about Nintendo’s success with both the Wii and the DS, and he discusses everything from sales figures, to those who label the Wii as merely a novelty, and the culture that is surrounding the Wii. According to Reggie, DS sales continue to grow beyond Nintendo’s ability to make more handhelds, “making millions a month, but the demand is above that.” He also believes that the Wii has the staying power to grow beyond the Xbox 360 user base, and that the upcoming release of Wii Play will drive sales further. Given that Nintendo still can’t seem to supply enough Wii consoles for the channel, this seems like a hard thing to judge. Reggie loves the inroads that the Wii has been making into pop culture, such as the Conan O’Brien / Serena Williams Wii Tennis battle. Apparently, online development kits have also made their way to developers at this point as well, so gamers can expect online play in the future. Overall, Reggie’s comments reflect a company that has done phenomenally well over the past holiday; Nintendo’s continued success depends on their ability to execute and stay on target.
Read More | Mercury News
Nintendo seems to be all over the press lately, trumpeting their successes with the Wii and receiving generally favorable reviews for their new console. Reggie Fils-Aime recently talked to MTV about this, and their aims for the future as they try to keep moving forward with the Wii. In addition to their massive tie rate with The Legend of Zelda, Fils-Aime claims that third-party titles like Red Steel, Rayman, Madden 2007, and Trauma Center: Second Opinion have sold well with the Wii.
Reggie also talked upcoming first-party releases. January should bring a new Wario Ware title and Wii Play, with Mario Party 8 coming by March. The new Metroid and Super Mario titles will come some time after that, but before the end of next year. Third-party support was also praised, something which was somewhat problematic with the Gamecube.
Other topics covered include Reggie’s opinions of some of the reviews Wii titles have been receiving, online play (the first title will be Pokemon Battle Revolution in Japan), and Virtual Console Mondays, Nintendo’s weekly release of software titles for their Virtual Console, much like Microsoft’s Live Arcade Wednesdays. While the interview doesn’t give a whole lot away on Nintendo’s strategies, it is interesting to see Reggie’s viewpoint on the console launch.
Read More | MTV
The Seattle Times has a lengthy profile of Nintendo of America President Reggie Fils-Aime and the turnaround that he is engineering at the company. Part of the profile is focused on the swagger that Fils-Aime seems to be bringing back to the company and its fanboys. Which Nintendo’s presence and influence in the videogame industry had been on the wane, their approach with their new products like the DS and the Wii appears to be turning this around.
Fils-Aime has helped Nintendo become more aggressive in the market, and part of this has been due to Reggie’s attitude and discipline, as detailed in the article. While a good part of the profile is aimed at Nintendo’s attempts to recapture and grow the video game market with the DS and the Wii, there are a number of insights into Fils-Aime’s background that led him to succeed at Nintendo of America. The next year should be an interesting one as Nintendo, Microsoft, and Sony battle in the next generation of gaming.
Read More | The Seattle Times
Nintendo of America President Reggie Fils-Aime recently talked about the company’s strategies for the Wii and the DS at the Montreal Games Summit. According to Gamasutra, the focus of the talk was Nintendo’s “distruptive” strategy to bring new gamers to the table with their various software offerings on the DS and the Wii. Fils-Aime discussed Nintendo’s successes with the DS, relying on NPD data and demographic information from the Nintendo.com website to bolster his arguments. Sales numbers indicate that without the Nintendo DS, year-over-year sales are down 8%, but including the DS numbers in the mix boosts those figures to an 8% growth. Nintendo is starting to see successes with their marketing strategy to reach the non-traditional gamer. This is extending towards the marketing plan for the Wii; Fils-Aime believes that once Nintendo gets the Wii-mote into a consumer’s hands, “we’ve got a sale.”
Read More | Gamasutra