The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.
This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place.
Now the incentives are misaligned:
- Individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
- Creators want to reach fans but their posts are being throttled to force them to pay to be seen
- Brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.
Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.
If you think the idea of an iPhone for $99.00 is a hot deal, look what SoftBank is offering with its “iPhone for Everybody Campaign.” Japanese subscribers will receive an iPhone 3G 8GB for free with a 2-year contract with a monthly $44.75 charge as opposed to their standard $60.00. Users can also select an iPhone 3G 16GB for $117.00. The deal begins today and will run through the end of May.
Read More | BGR
As most of us know by now, the Iron Man movie with Robert Downey Jr. will be coming out May 2. Here is your chance to win your own 18K gold phone. This version of the LG Shine was on display this week at the CTIA 2008 to help promote the flick. April 15, When the Insidethesuit site launches April 15, you can enter the contest and fill yourself with behind the scene footage if you just can’t wait for the movie to come out. We figure it is worth the entry for no other reason than the resale value of gold these days.
Read More | Pocket-lint
Are you the type that faithfully buys a lotto ticket every week in the hopes of being the one in a billion to become instantly rich? This should be right up your alley. Amazon is offering 18 products that you can bid on by one vote per round. If you are fortunate enough to be picked at random, you will win the item at the end of 6 rounds.
Last year, lucky winners of the Customer Vote got an Xbox 360 Core for $100.00 and a Wii and PS3 at MSRP. Because there was a site overload last year, the company has worked to make sure the same problems will not happen during the promotion this time around. The items will be on display at Amazon beginning this Thursday and voting is to commence on Thanksgiving, Nov. 22, and will run through the 28th. Grab a turkey drumstick and let the games begin.
Read More | Amazon Customer Vote
What do you do to attract attention by kids that are immersed in video games and no longer watch as much TV? If you are Nestle, you produce mini-bottles of water called Aquapod just for them. Then you set up a site that they can play on, run a contest designing empty bottles, and finally, don’t forget the tie-in to Wiis with Konami’s environmentally friendly Dewy’s Adventure. At least their promotional contest, which runs through November 1, has some nice prizes such as a 6-night trip to Costa Rica or a Wii with the game included. We remember when Nestle’s Quick simply made the very best….chocolate.
Read More | Nestle's Aquapod
Microsoft announced that starting at midnight GMT on Wednesday, they’ll be reducing prices for a select number of Xbox Live Arcade titles for one week, ending at 11:59 Tuesday October 2nd. This is similar to the Labor Day sale they ran earlier this month where they dropped the prices on Gauntlet, Zuma and Dig Dug.
The titles featured this time around are Bankshot Billiards 2, Hardwood Spades and Frogger.
The price reductions are less dramatic here, the earlier labor day sale halved the prices of the games while these are marked down less severely: Bankshot Billiards 2 normally goes for 1200 ($15.00) Microsoft Points but has been reduced to 900 ($11.25); Hardwood Spades and Frogger are both usually priced at 400 Microsoft Points ($5.00) but have been dropped to 300 ($3.75). Still, if you were considering any of these games as possible purchases, now might be the time to jump on them. Perhaps combined with the Best Buy/Halo 3 Live promotion you can have yourself a few days of super-cheap online gaming.
Read More | Gamerscore Blog
In the midst of all the hype about the Halo 3 launch, one thing that is often overlooked is that not everyone who has a 360 is necessarily equipped to play the game in its entirety. Whether you’re staunchly against paying for an online service like Xbox Live or you just can’t afford it, for a few days at least it won’t matter.
Best Buy is sponsoring a three-day free-for-all granting all Xbox 360 users access to the Gold Service starting on September 25th and ending on the 27th. That means that Silver members get to experience Halo’s online multiplayer without charge for at least a handful of days after they pick up their copy of the game. Even if you’re not into the whole Halo thing, that doesn’t exclude you from taking advantage: Best Buy’s “the first hit is free” style promotion extends to all parts of the service so those without full access to Live could use the time to play some Gears of War online, check out the Call of Duty 4 beta (if it’s still up and running) or just use the time to play some free Uno.
Read More | Bungie.net
What a great Humpday treat! Bob Dylan, at the height of his youth, and he digs Gear Live. We admit that it is only a promo for his new album coming out October 1. Send e-grams to all your buds in “Subterranean Homesick Blues” style. The deluxe version of his “Greatest Songs Album” will feature almost 60 tunes from the musical poet with 10 limited edition postcards, mini vinyl replica artwork, and a booklet with images and liner notes. Until his album becomes available, remember to “get dressed, get blessed, try to be a success.”
Read More | Dylan Messaging
European Gamers will get a free week of Xbox Live Gold action from September 20th through the 29th. Similar to the promotion that US gamers got earlier this summer, Xbox 360 owners in Europe with a broadband connection will be able to experience Gold membership status, thanks to a sponsorship from Windows Live Spaces. Like the previous US free week, Microsoft plans on hosting several special events for gamers signed into Live during the nine days of the offering, including contests, newcomer nights, and the opportunity to face off against special guests.
Read More | Xbox.com