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The Problem with Facebook [Video]

The problem is the only way Facebook has found to make money is by treating all entities on the site as advertisers and charging them to share their content.

This business plan backfires because 1) not all entities ARE advertisers and 2) it was the content from these people, specifically friends, family, and creators that made the site worth visiting in the first place.

Now the incentives are misaligned:

  • Individuals want to see great content, but they are now seeing more paid content and organically shared content which appeals to the lowest common denominator (babies, weddings, and banal memes)
  • Creators want to reach fans but their posts are being throttled to force them to pay to be seen
  • Brands and advertisers have to pay once to advertise their page on Facebook, and then pay again to reach the people who have already liked their page. Plus Facebook is not a place where people generally go to buy things.

Facebook stands in contrast to other social media like Twitter, YouTube, and Instagram where all content is shared with all followers.


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Christopher Mintz-Plasse: It’s a ‘Bummer’ Jim Carrey Won’t Promote ‘Kick-Ass 2’

Jim Carrey on the set of 'Kick-Ass 2'Christopher Mintz-Plasse says it's a "bummer" Jim Carrey doesn't want to promote Kick-Ass 2.

The veteran actor - who plays Colonel Stars and Stripes in the action sequel - withdrew his support of the film earlier this year, feeling it is too violent in light of the Sandy Hook school shootings, and his co-star is saddened by his decision but finds his opinion "understandable."

"It's a bummer because he's so good in the movie that I would love to have him promoting the movie, but with everything that's happened, it's totally understandable why [he doesn't want to]. We really upped the ante with the violence in this one and I think with all the tragedies that have happened this year, that's on people's minds, which is terrible. Violence is always controversial - nothing you can do."

Mintz-Plasse went on to defend Carrey's controversial decision, insisting it is difficult to envision how the film will look on screen compared to the script: "You read the script and you're like, 'Oh, it's violent,' but when you actually see it in front of you, it's a lot more violent than you think it's gonna be on the page. He saw the finished product and he just couldn't get behind it. I respect the guy's opinion."


Kristen Stewart: Robert Pattinson and I Are ‘Fine’

Posted by Andru Edwards Categories: Movies, Break-ups, Child Stars,

Kristen StewartKristen Stewart claims she and ex-boyfriend Robert Pattinson are "fine." The 22-year-old actress was caught cheating on Robert with her Snow White and the Huntsman director Rupert Sanders in July, resulting in the 26-year-old actor dumping her.

Despite their problems, Kristen doesn't think it will be awkward for the former couple to promote The Twilight Saga: Breaking Dawn Part 2 - the final movie in the series - together in November. Speaking at the premiere of On The Road at the Toronto Film Festival, Kristen said, "We're going to be fine. We're totally fine."

Kristen and Robert play on-screen lovers Bella Swan and Edward Cullen in the popular vampire franchise and the brunette beauty is determined to not let her "momentary indiscretion" affect their professionalism or let their fans down. "We have been waiting for this thing to be unleashed for so long. It was sort of one of those situations where you just have to put yourself in your body and go appreciate the moment," she added.

Click to continue reading Kristen Stewart: Robert Pattinson and I Are ‘Fine’


New Moon Cast Tour


In just a few weeks, screams will be heard at malls nationwide…and they won’t be a result of Black Friday.

Beginning November 6, cast members from the upcoming release of will hit 15 cities to help promote the movie. The appearances will include prize giveaways, a Q&A session and, in some cases, a musical performance. Those who obtain limited VIP passes on October 31 will also be given special access to the stars.

Click to continue reading New Moon Cast Tour

Read More | Deadline.com

SoftBank Free iPhone for Everybody

iPhone 3G

If you think the idea of an iPhone for $99.00 is a hot deal, look what SoftBank is offering with its “iPhone for Everybody Campaign.” Japanese subscribers will receive an iPhone 3G 8GB for free with a 2-year contract with a monthly $44.75 charge as opposed to their standard $60.00. Users can also select an iPhone 3G 16GB for $117.00. The deal begins today and will run through the end of May.

 

Read More | BGR

Promotions Begin for American Idol 8


Now that Dancing with the Stars has officially wrapped up, it’s time to shift our focus back to reality television’s reigning giant: .

With only 6 weeks left to go until the January premiere, promotion for Season 8 has officially begun. On today’s episode of The View, Randy Jackson tried to put everyone at ease about the new judging addition. When asked if was brought in because of an eventual Paula departure, the producer quickly shrugged off the rumor and told everyone not to “believe what you hear or read.”

But should Paula decide to pursue “other ventures” as is speculated, would she even be missed? That’s hard to say. But in a recent interview with Extra!, Simon Cowell was actually kind enough to pay Kara a compliment. “She’s mouthy, this girl. I’m beginning to warm to her… I think she knows what she’s talking about,” he admitted.

Click to continue reading Promotions Begin for American Idol 8

Read More | TV Guide

Paris Hilton Sued for Lack of Promotion

Pledge This DVDFunny. I never thought the phrases “Paris Hilton” and “lack of publicity” could ever be used in the same sentence.

A lawsuit filed Tuesday in Miami’s District Court claims failed to live up to her contractual obligations. The heiress, who received an acting and an executive producer credit for National Lampoon’s Pledge This!, reportedly dropped the ball when it came to the film’s marketing.

According to Worldwide Entertainment Group Inc., the company is owed $75,000 because Hilton did not provide “reasonable promotion and publicity” for the 2006 sorority movie.

Now, given that Paris Hilton’s most recent film (The Hottie & the Nottie) failed despite her talk show appearances - what kind of numbers were the Pledge This! producers expecting to get?

Read More |

MSNBC


Keira Knightley Takes a Stand Against Photoshop

Keira Knightley in The DuchessDespite past alterations of her breasts for publicity, Pirates of the Caribbean beauty Keira Knightley has finally put her foot down about the issue for her upcoming film.

Back in 2004, promotional posters for her film King Arthur raised her eyebrows as they appeared as if she had received an enlargement procedure she did not recall. “Those things certainly weren’t mine,” she said in a 2006 interview, despite the fact that upon her approval, she had told marketing, “OK, fine. I honestly don’t give a s—-.”

This time around, Knightley isn’t as disinterested about her chest in The Duchess. Instead, she has told studio executives that she refuses to have her physique altered in any way for promotional purposes. Kudos to Keira for sticking up for those who aren’t as gifted as most celebrities nowadays!

What’s sad is the fact that she has to fight. Gotta love a society that has to enlarge a woman’s bosom in order to bump up ticket sales, eh?

Read More |

New York Daily News


Gossip Girl Embraces the Criticism

Posted by Veronica Santiago Categories: Drama, Prime Time, The CW, Gossip,

Were you one of those bothered by Gossip Girl’s last promotional campaign? Well, then you should know that the producers have been taking in all the comments. In fact, they were nice enough to incorporate some of them into their newest print ads.

Gossip Girl Ad

You can view two more juicy scenes after the jump.

Click to continue reading Gossip Girl Embraces the Criticism

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Gawker


Mischa Barton Bails on Film Producers

Mischa Barton, Cannes Film FestivalSomeone please tell me - who is advising this girl???

Although has had a chance to revive her career post-O.C. death, post-DUI bust…the actress has made series of blunders lately.

First she turned down a juicy part in the Joss Schwartz’s Gossip Girl (that part eventually eventually went to Michelle Trachtenberg), then her rep accused photographers of photoshopping cellulite onto her rear. Now she’s bailed on the people who were nice enough to employ her!

Click to continue reading Mischa Barton Bails on Film Producers

Read More |

New York Post


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