McDonald’s continues to try to improve its image by competing with higher end coffee bars like Starbucks. First they put out their Premium Coffee and redesigned some of their restaurants with a quieter green and yellow motif. Now they are offering free WiFi service in the U.K. in 1,200 outlets. The service is already available across the pond and in parts of the U.S., but this is the first time it will be a massive freebie. Chief Information Officer Ivan Brooks believes that regular users will save as much as $530.00 per year. That buys a lot of supersized meals, and we’re lovin’ it.
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