Google Maps has been a mainstay on in iOS since the birth of the original iPhone back in 2007. For us, the Maps app is one of our most used apps on the device, and we'd bet that this is the same for many others. However, Apple need Google Maps anymore. The company has purchased multiple mapping companies in the past couple of years, including C3 Technologies, Poly9, and Placebase. We haven't really seen the fruits of these acquisitions yet, but that may all be changing with iOS 6.
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