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How Ford measures space in the new Ford Escape using ping pong balls

Posted by Andru Edwards Categories: Design, Transportation,

Ford Escape Ping Pong Balls

This week Ford unveiled its unique approach to measuring the interior space of its new Escape vehicle. The company didn't do away with the more conventional methods, as the ping pong measurement accompanied high-tech laser-scanned CAD renderings as well.

So, why ping pong balls? As vehicle interiors have become more modern, there are a lot more curves and swooping areas in a vehicle. Umbrella holders tucked away in the door, for example, make it more difficult to use the traditional tape measure. So the Vehicle Architecture team headed by Eric Jackson came up with the unorthodox approach.

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Box Office Breakdown:  The Brave One Reaches #1

The Brave One

The Brave One took in nearly $15 million in its debut, making it the #1 film of this past weekend.  Although some may consider the gross disappointing for a film, I choose to think of it as a feat for women.

I decided to do a little research today and came away with some very unsettling news.  Since FilmCrunch started reporting Box Office numbers in mid-January, no female-led movie has reached the top of the pack.  That’s unless you count with , and I don’t.  Even then, that was almost 3 months ago.

, and made a stand for strong female roles during Sunday’s Emmys—and maybe it’s time that someone finally spoke up for women in film.  Until then, I’ll be counting the days until makes her royal return in Elizabeth: The Golden Years (out October 12th).

Click to continue reading Box Office Breakdown:  The Brave One Reaches #1


Box Office Breakdown:  Yuma Ropes Up The Win

Yuma

Audiences went old-school this weekend helping 3:10 to Yuma corral the box office crown.  The well-received film, starring and , marked the second week in a row a classic movie remake landed at #1.  (Previous winner, Halloween slid down a notch this week).

Question now is:  Will the success of Yuma spur an onslaught of Westerns?  Given the lack of any real competition this weekend, it still may be too soon to say.  But any speculation will probably be confirmed when ‘s The Assassination of Jesse James by the Coward Robert Ford opens on September 21.

A trend that probably won’t be coming back anytime soon?  Brothers-desperately-trying-to-make-a-baby-to-make-their-father-happy-before-he-dies films.  The Brothers Solomon delivered a pathetic $525,000 in its debut weekend.  Granted, it didn’t show in many theaters (only 700)—but I’m guessing there was a reason for that.

Click to continue reading Box Office Breakdown:  Yuma Ropes Up The Win


Box Office Breakdown:  Holiday Comes Early For Halloween

Halloween

Rob Zombie’s remake of the classic film, Halloween, scared up over $30 million this weekend smashing Transporter 2‘s 2005 achievement ($20 million).  Additionally, the horror film’s record gross capped off a successful summer for films overall.  With fifteen movies over the $100 million mark, the movie industry soared past $4 billion domestically.

Unfortunately, Jason Statham’s War did very little to contribute to this landmark achievement.  While he may have been a record-setter two years ago, his latest outing is slowly dropping off the charts.  Meanwhile, the weekend’s other two major openings—Balls of Fury and Death Sentence—fared decently enough to at least make a showing.

Click to continue reading Box Office Breakdown:  Holiday Comes Early For Halloween

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