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Apple updates MacBook Air with faster processor, cheaper price

Posted by Andru Edwards Categories: Apple, PC / Laptop

MacBook Air 2014

As we reported yesterday, Apple has released an updated MacBook Air lineup today. While we expected the slightly faster processors to be included, we were pleasantly surprised to see that Apple cut the price of all MacBook Air models by $100 as well. That means that the starting price of the MacBook Air is now $899.

"With MacBook Air starting at $899, there’s no reason to settle for anything less than a Mac," said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. "Macs have never been more popular, and today we've boosted the performance and lowered the price of MacBook Air so even more people can experience the perfect everyday notebook."

So, what's changed? Both the 11- and 13-inch models now sport a 1.4GHz dual-core Intel Core i5 Haswell processor and 4GB RAM. The base model configurations of each size include 128GB PCIe-based flash storage, which can be doubled to 256GB for $200. Build-to-order options allow you to add things like a 1.7GHz processor, 8GB RAM, and 512GB PCIe storage.

Additionally, the new models get better battery life for iTunes movie playback, with the 11-inch model going from 8 hours to 9 hours, and the 13-incher going from 10 hours to 12 hours.

You can pick up the new MacBook Air now.


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Watch the entire iPhone 5 keynote announcement now (video!)

Apple iPhone 5 event video

As is customary, Apple has published streaming video of the entire iPhone 5 event from this morning for all to enjoy. If you wanna see Tim Cook, Phil Schiller, Scott Forstall and gang debut the iPhone 5, new iPod touch, updated iPod nano, iTunes 11 and more, jump on over and check out the video of the media event, and don't forget to check out all of our coverage from the event!


Unboxing Live 097: MacBook Pro with Retina display

Posted by Andru Edwards Categories: Apple, Features, Laptop, Videocasts

We open up the new next-generation MacBook Pro with Retina display in this episode. Apple announced the new MacBook Pro with Retina display during the WWDC 2012 keynote, highlighting a bunch of new features never before seen on the MacBook Pro line. These include the phenomenal 2800 x 1800 Retina display, USB 3.0, HDMI, and more. The notebook sports an Intel Core i7 processor, 8 GB RAM, and a 256 GB flash SSD for storage. Join us as we open up the new MacBook Pro with Retina display and give you a look at the gorgeous, thin hardware. We open it up in this episode. Want your own? You can order it now from the Apple Store online.

Big thank you to GoToMeeting for sponsoring the show - be sure to check them out! GoToMeeting with HDFaces provides rich, super-simple collaborative virtual meetings.


MacBook Pro with Retina display torn apart by iFixIt

Posted by Andru Edwards Categories: Apple, Design, PC / Laptop

MacBook Pro Retina Display teardown

The new MacBook Pro with Retina display is certainly a sight to behold as it is, but the gang over at iFixIt has torn one apart, revealing its beautiful innards to the world. During the process, they were able to confirm that both the RAM and the flash SSD drive aren't user-upgradeable, so make sure you choose wisely. Also, there's a lot of battery in there. 95 Wh to be exact. Head on over to iFixIt to walk through the Retina MacBook Pro teardown in its entirety.

Read More | iFixIt

The new MacBook Air: Ivy Bridge, USB 3.0, shipping today

Posted by Andru Edwards Categories: Apple, PC / Laptop

MacBook Air

Apple has revealed the new MacBook Air line during its WWDC 2012 keynote. The refreshed notebooks will feature Ivy Bridge processors that go up to 2.0GHz with the dual-core i7, and Turbo Boost up to 3.2GHz. The 11-inch model starts at $999 and includes a 1.7 GHz processor, 4GB RAM, and 64GB flash storage. For $100 more you double storage to 128GB. This is a bit cheaper than it was just a few hours ago. The 13-inch model gets a 1.8GHz dual-core i5 processor, 4GB RAM, and 128GB flash storage for $1199. $300 more gets you 256GB storage. There are options for more storage and more RAM as well. All models now ship with USB 3.0 as well. The new MacBook Air ships today, and you can order it from the Apple Store.


Updated iPod touch, now available in white, launches October 12th

iPod touch 5th generation

This morning at the Let's Talk iPhone event, Apple's Phil Schiller announced that the iPod touch is the most popular music player in the world, as well as the most popular portable gaming device in the world as well. The updated iPod touch will also be available in white, and you can get one on October 12th (along with iOS 5.) $199 for 8 GB, $299 for 32 GB, $399 for 64 GB.


Apple releases updated iPod nano

iPod nano 2011

At today's Apple event, Phil Schiller introduced the updated iPod nano. It's got a multi-touch display that's easier to navigate than last year's model, with a much-improved fitness experienced. Also, as an answer to the watch band accessories out there, Apple's added 16 new clock faces to make the nano more watch-like. They're available in seven colors, and are available today--8 GB for $129, 16 GB for $149.


The Blank Screen: How Apple Outsmarts Competitors

White iPhone 4

When the iPhone was launched in 2007, I met with Phil Schiller, SVP of World Wide marketing for Apple, and Greg Joswiak, the Apple VP in charge of marketing the iPods and iPhones. During the meeting they showed me the iPhone's many features and shared their goals for the device, which has now become a major business for Apple.

During that meeting, they made a comment that I believe is really the heart of Apple's secret sauce and the cornerstone of how it continues to outsmart its competitors. They laid the iPhone on the table, with it turned off, and asked me what I saw. I told them I saw a 3.5 inch blank screen. They said that from Apples point of view, the "magic" of the iPhone is strictly in the software. And, they de-emphasized the hardware.

Yes, the iPhone was a slick smartphone with a great screen and, at the time, it broke new ground in smartphone design, and Apple was very proud of that. However, with the iPhone turned off, it had very little value. But once it was turned on, the iPhone's OS and apps turned it into a completely different device. While it was a phone, the software made it much more—it became a vehicle for applications. It also had another component that really made it sing and dance; it was also an iPod and was tied directly to iTunes. Now it morphed into a much broader multi-purpose device. It was a phone, a vehicle for apps, and an iPod, which made it a great personal mobile entertainment system.

Click to continue reading The Blank Screen: How Apple Outsmarts Competitors


White iPhone 4 set for April release?

Posted by Andru Edwards Categories: Apple, Cell Phones, Rumors, Videos

White iPhone 4 April

Perhaps having exhausted all the iPhone 5 rumors, it's back to the fabled white iPhone. Reuters reports that Apple suppliers have started production on white iPhones, which could be available within a month.

Apple has not yet made any annoucements; Reuters cited people familiar with the situation. Foxconn's Hon Hai Industry Co. would assemble the devices, the report said.

Chatter about the white iPhone 4 got reignited last month after Apple released the white iPad 2, with no iPhone version in site. Phil Schiller, senior vice president for worldwide marketing at Apple, later tweeted that the white iPhone would be available soon.

"Hi Eric. The white iPhone will be available this spring (and it is a beauty!)," Schiller said in response to a follower's question about where he could get the white iPhone.

Click to continue reading White iPhone 4 set for April release?


Phil Schiller confirms white iPhone 4 set for Spring launch

Posted by Reza Malayeri Categories: Apple, Cell Phones, Corporate News

White iPhone Twitter schiller

It looks like Apple executive Phil Schiller let the cat out of the bag on the white iPhone release date over the weekend. He promised a spring release date for the white iPhone. Apple has delayed the launch of the white iPhone 4 several times for various reasons. The problem with the device was "light leakage" from around the edges of the glass. The white paint on the iPhone was causing light to leak, and Apple developed a special manufacturing process to combat the problem. There were also rumors that Apple was not happy with the original shade of white that was being produced at the manufacturing plant.

Click to continue reading Phil Schiller confirms white iPhone 4 set for Spring launch


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