The 30-second spot (above) shows various gamers using the device, the 3D functionality drawing them into the game. "3D games, photos, entertainment, and more. No glasses required. Nintendo 3DS. Take a look inside," a voice says at the end of the commercial.
In New York, Nintendo will host an event on the eve of the 3DS launch, from 9pm on Saturday until 2am on March 27. Nintendo President and COO Reggie Fils-Aime will be at the Union Square Best Buy around 9:45pm to greet fans before being lifted onto a hydraulic stage at 11pm to address the crowd and begin a countdown clock to midnight. Fifteen minutes before Best Buy opens its doors, Nintendo said people will throw old-school 3D glasses into the air to "unshackle themselves" from the need for 3D glasses; the Nintendo 3DS displays 3D images without glasses.
Best Buy will then be open until 2am for those who want to get their hands on the 3DS. The first 300 people in line will receive Nintendo 3DS carrying cases, among other giveaways, Nintendo said.