Netflix considering family plans for multiple Watch Instantly streams

Posted by Andru Edwards Categories: Corporate News, Home Entertainment, Movies

Netflix is considering a plan that would allow subscribers to watch concurrent "Watch Instantly" streams on the same account.

Similar to how Netflix DVD customers can opt to have more than one DVD out at a time, Netflix streaming customers could add a customer to their account, allowing one person to stream a movie on a laptop while another person watches on a tablet, for example.

The move comes as Netflix starts to think of membership opportunities as it relates to individuals rather than households.

"As streaming has become central to our business, we believe there may be an opportunity to change our focus from a household relationship to an individual relationship, since streaming is viewed on personal devices, such as phones, tablets, and laptops, as well as on shared large screen televisions," Netflix said in a note to investors.

As a result, Netflix said it plans to start offering the concurrent streaming plan later this year, though "we are still thinking about how to best do it." It also thinking about a price point that might encourage multiple accounts in one household, like a Netflix family plan.

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