The rumored Twitter Music service has become a reality, launching this morning. Twitter #music seems to be a natural step for the service, which sees hundreds of millions of users regularly discussing music on the service, as well as a bunch of popular musicians as well. Twitter #music aims to help you find music you'll like, based on your Twitter activity. You can access #music through a web browser, and there's also a new dedicated #music iOS app that lets you easily view and listen to music that's popular and trending on Twitter, undiscovered artists, music that it knows you like, and a #NowPlaying area that shows what others are listening to.
One important note here is that Twitter #music isn't a streaming music service. Instead, it's a layer that allows you to access your Rdio, Spotify, and iTunes tracks, using Twitter #music as your navigation mechanism. You simply connect your accounts to #music, and you are all set. The iOS app is slick, and we hear the Android version will be on its way soon. You can download Twitter #music for iPhone now.
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Right now I'm at SXSW, sitting in on the Turntable.fm DJ Battle that's taking place over the next two hours. There are a few DJs on stage playing their best tracks in an attempt to rock the crowd, and as things are unfolding, I can see some real potential for Turntable.fm to bring something to the table that the Spotifys, Rdios, and Rhapsodys of the world just aren't able to deliver at the moment, especially now that Turntable has secured licensing rights from all four of the major record labels here in the U.S.