Starz Entertainment has ended contract negotiations with Netflix and will pull its content from the Watch Instantly platform effective February 28, the company announced Thursday.
"This decision is a result of our strategy to protect the premium nature of our brand by preserving the appropriate pricing and packaging of our exclusive and highly valuable content," Starz said in a statement. "With our current studio rights and growing original programming presence, the network is in an excellent position to evaluate new opportunities and expand its overall business."
In a statement, Netflix downplayed the current impact of the Starz partnership and said its content accounts for 8 percent of domestic viewing. As Netflix adds more movies and TV shows in the first quarter, it expects Starz viewing to drop to about 5-6 percent next year before the content is pulled.
Over the past few weeks, we’ve heard rumblings that Netflix streaming would be coming to both the PS3 and Wii, but apparently, all that is now out the window, because Microsoft has been able to score an exclusive console partnership with Netflix. Read on:
This exclusive partnership offers you the ability to instantly stream movies and TV episodes from Netflix to the television via Xbox 360. Xbox 360 will be the only game console to offer this movie-watching experience, available to Xbox LIVE Gold members who are also Netflix unlimited plan subscribers**, at no additional cost.
From the Netflix Web site, simply add movies and TV episodes to your instant Queue, which will appear automatically on the TV screen via Xbox 360. Once selected, movies will begin playing in as little as 30 seconds. In addition to instantly streaming Netflix movies to the TV, Xbox LIVE Gold members can browse and rate movies, fast-forward, pause and rewind, all using either their Xbox 360 Controller or Universal remote.
Now, of course, we assume this just means that the Xbox 360 gets an exclusive on full console integration. But hey, you can just go download PlayOn if you really want to access Netflix from your Playstation 3 or Wii. Problem solved.
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