Motorola seems to be readying its forthcoming Xoom tablet to take on the dominant device on the market, Apple's iPad. But on Sunday, a pre-order page on Best Buy's Web site showed a staggering $1,199.99 price tag for the Xoom.
That's about $400-$500 more than the rumored price for the 32 GB tablet, and much more than a $729 iPad with similar specs.
Unveiled early last month at the Consumer Electronics Show (CES) in Las Vegas, the Xoom is the first tablet to run on Google's tablet-optimized platform, Android 3.0 "Honeycomb." PCMag analyst Tim Gideon said the Motorola Xoom is "perhaps, the first tablet truly armed to take on the mighty iPad."
It's not a comparison that has happened by accident. Motorola has pitted itself against Apple in ads for the Xoom. In Motorola's one minute Super Bowl ad titled "Empower the People," a young guy commutes to work surrounded by fellow travelers who are all dressed in white jumpsuits, plugged in via Apple's familiar white earbuds. The man uses his Xoom to create an animation for his office crush, who is inspired to remove her earbuds and presumbly join the real world.