We’re always fan of interesting marketing technics, but this one takes that cake. Ford has unleashed a series of marking campaigns in this years Sports Illustrated Swimsuit magazine that feature the sexy Mustang in different colors alongside one beautiful model in a matching swimsuit. The model, Dalena Henriques, never shows her face, but it credited in each ad.
A quick Google search for Dalena Henriques brings up DalenaHenriques.com, no surprise there. The thing is, when you visit the site, every photo in her portfolio features her with the Mustang, with no face revealed. It then becomes obvious--Ford created a fake supermodel (and yes, they credited her as a "supermodel") of their own as an additional means to generate buzz.
Read More | Adweek
Everyone already knows my unrequited love for Craigslist job-hunting. Let’s see if I can make you a fan as well:
Los Angeles: I’m thinking this might not happen since Wizard World L.A. is canned. But, someone was looking for a female cosplayer to hand out biz cards promoting their website. You need your own costume, though.
Los Angeles: And speaking a costumes, a costume designer is wanted for graphic novel character. They want to launch at the NY Comic Con in October so start sewing.
It's time to visit my favorite place that isn't in front of the TV: Craigslist. Let's see who's hiring:
Heroic Publishing in Long Beach, California is looking for an assistant for a couple of days each week.
A female model is needed for a superhero photo shoot "for a comic book project for class."
A live-action comic book movie needs an actor to play the villain. "Any stage fighting, martial arts, and certainly any acting background is preferential but not absolutely necessary."
A "Comic Book Group" based in New York is looking for the full run of comic book freelancers: pencillers, inkers, colorists, letterers.
Good luck, job seekers!
[Artwork: Abiding Perdition from 1821 Studios]