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Mini Countryman throws man off cliff, all in the name of marketing

Posted by Andrey Malskiy Categories: Transportation, Videos

Mini has been on a crazed marketing campaign, and went on the record as to say “expect the unexpected.” Now doing a few donuts here and there is a far cry from the unexpected, but setting a man to fly off the top of a Mini Countryman’s roof definitely qualifies. Check out the John Cooper Works Mini in action above!


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BMW DriveNow service improves upon ZipCar in every way

Posted by Andru Edwards Categories: Transportation, Videos

We've gotta hand it to BMW for launching the innovative DriveNow service in its hometown of Munich. If you thought ZipCar was good, wait til you hear about how DriveNow works. Check it:

  • The biggest feature is convenience. You pick up the car, and when you are done, you can leave it anywhere. No need to bring it back to a designated parking lot or garage. Just park it anywhere you find a spot, and you are done. An iPhone app tells you where the nearest available car is.
  • You sign up for the service and get a sticker that goes on your drivers license. That sticker becomes the key that unlocks the car, so you don't need anything extra to carry with you.
  • Gas usage is included in the price
  • Parking is free in within city limits

As we said, the service has launched in Munich with a fleet of 300 BMW and Mini Cooper vehicles, and we assume that if DriveNow is found to be successful, BMW will roll it out elsewhere.


4GB USB Mini Cooper thumb drive

Mini Cooper USB Drive

For those who want a little drive in their thumb drive, might we suggest the USB drive based on the 1959 Mini Cooper?  Sure, you may not be pulling off the Italian Job, but at least you’ll have 4GB worth of storage space.  Of course, style costs, and this will cost you $102. Yeah, you read that right.

Read More | Akihabara News

NAIAS 2008: More Images

Alfa Romeo

Okay, so we didn’t get all the facts and figures and stats of the major three players in the NAIAS, although they did get a major portion of the showroom floor. What we did get was a peek at some of the cars we could only covet, including this Alfa Romeo, the most expensive vehicle at the show at a cool million. After the jump, a few of the other sights we appreciated.

 

Click to continue reading NAIAS 2008: More Images

Read More | NAIAS 2008

Hybrids To Be Sold at Wally World

MINI Cooper

Hybrid Technologies removes internal combustion engines from cars and turns them into electric vehicles. Founder Richard Griffiths is trying to convince people to think of battery power as a high-end option. High-end indeed. Griffiths takes such cars as the Chrysler Crossfire, the PT Cruiser, and MINI Cooper and makes them hybrid. The result will be a $65,000 MAXI Cooper, which can run 120 miles on a charge and go from 0 to 60 mph in 6 seconds.

Here’s the rub. Griffiths plans on initially selling his electric cars through Wal-mart at a starting price of ~$35,000.00. We are not sure what that means unless he believes that the shopping place of the “everyman” will convince us to spend twice the cost. We have two questions. If the cars do not sell at that inflated price, will Wal-mart roll back their prices? And if so, will the cars be made in sweat shops like most of their clothing?

 

 

Read More | MSN

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