Microsoft has known how important Halo 3 will be to their success this generation since before they even announced the Xbox 360. Halo 2 sold $125 million on the first day, but then the original Xbox was just struggling for recognition in the wake of the PS2 juggernaut. Now the 360 holds a tenuous lead in installed base and isn’t selling the way Microsoft may have hoped. If it’s possible Halo 3 may have become even more important to Microsoft’s strategy than they originally hoped. Fortunately, they’ve been planning ahead.
In an article released today on Brand Week, the calculated ten-month marketing efforts behind Bungie‘s trilogy finale is dissected starting from the Starry Nights TV spot launched last November through the public beta this spring/early summer. They talk about the Project Iris viral campaign and the efforts they’ve gone to secure strategic branding partners. This has included the Mountain Dew Game Fuel limited edition soft drink that comes plastered with Halo 3 imagery plus a total of $5 million from Pontiac to help push the launch of the game on September 25.
And they aren’t done yet. Microsoft will begin the full blitz with the new Believe campaign that will lead up to the launch taking place at midnight in over 10,000 stores to give Halo fans a chance to grab the game as soon as possible. It’s an interesting read about the science behind building a monster.
The Official Xbox Magazine’s podcast has an interview this week with Harmonix co-founder and president Alex Rigopulos about their upcoming game Rock Band. In the interview he talks about the game bundles, although light on concrete details he does confirm a band-in-a-box bundle that will include a guitar, drum kit and microphone. However, he goes on to say that the PlayStation 3 version will include a wireless guitar controller while the Xbox 360 version will have to include a wired guitar because Microsoft‘s wireless technology is too expensive to make the bundle reasonably priced. Since the 360 also has only two USB ports, the 360 Rock Band bundle will also be packed with a USB hub.
Rigopulos goes on to discuss the game’s career modes a little, saying there will be both solo career mode that progresses in a linear fashion similar to what Guitar Hero players are used to, but they are also including a less linear band career mode. In this mode you traverse to various venues trying to build up your fan base and in some cases return to previously played locations to maintain your fame there. Also it’s worth noting that the solo career mode will not include a bass career track so your options are vocals, guitar and drums in solo career mode. But Rigopulos did reveal that the finale songs for each career path (and therefore likely the difficulty distinctions throughout) will be different for each instrument, and he even said that at this point the drum finale will be The Who’s “Won’t Get Fooled Again.”
Read More | KOXM Podcast
A research paper from Electronic Entertainment Design and Research has been released that suggests that games with online support can be crucial to a game’s retail success. Not surprisingly, another way to boost sales is to create a quality game (defined as those with a 90+ score on Metacritic), with these well-reviewed titles outselling the average release well above 5-to-1.
While making good games typically means making good money, naturally, it is a bit surprising to see the report indicate that sales can be doubled by dropping in an online mode. With online games selling twice the number copies that offline titles do, it’s curious to note that over half of games released don’t offer even basic online support.
Read More | Ars Technica
In an interview with Develop, Realtime Worlds, developer of the titular Xbox 360 sandbox action game, revealed that a sequel to Crackdown is not in development at this time. Why would Realtime Worlds abandon its hot new IP that has already topped a million sold? Producer Phil Wilson explained, “Microsoft were a little late in stepping up to the plate to ask for Crackdown 2, and by then we had already started working on bigger, better things.”
Wilson let slip that the studio is busy working on two projects: a cops-and- robbers-themed MMO called APB, as well as a top secret project planned for a 2009 release. In other words, a Crackdown sequel could happen someday, but don’t hold your breath.
Read More | Develop
There are six new games to choose from this week on Xbox Live Arcade and Virtual Console, though none of them are original games (which you expect from VC but even XBLA is arcade ports this week). Plus, most of this week’s games are relatively inexpensive with one exception.
Games this week include Bonk 3: Bonk’s Big Adventure, Adventure Island, Landstalker: The Treasures of King Nole, Donkey Kong Jr. Math, Cyberball 2072 and Fatal Fury Special. Details for the releases are below.
Read More | Nintendo Press Release
Time Magazine has Halo 3 on their cover this week but the feature inside the magazine, written by Lev Grossman, has raised the hackles on the necks of several game writers. Dan Zuccarelli from Bits, Bytes, Pixels and Sprites takes Grossman to task for what he feels is an ill-researched piece. It’s not hard to see where Zuccarelli is coming from. In the third paragraph the Time article calls Halo 2 an Xbox 360 exclusive and the inset graphic (reprinted on BBPS) shows a fan mod Xbox 360 featuring Halo 3 artwork rather than the actual Halo 3 Special Edition Xbox 360, not to mention mis-labeling the Heroclix Scarab as merely a “sculpture.”
What really has some people frothing though is Grossman’s obvious bias against gamers that seeps from nearly every paragraph as he repeatedly refers to them as antisocial, unhealthy, unpopular and even twice refers to gamers as residing in a ghetto. It’s not clear whether he refers to a literal ghetto or if he’s being metaphorical, but either way it doesn’t seem particularly balanced or neutral in tone.
Here is some sad news for fans of one of the Xbox 360‘s best and most criminally underplayed games, Viva Piñata. Rare has officially confirmed that the game will see no downloadable content whatsoever. Following the announcement of a DS version of Viva Piñata, many fans had hoped that this news would presage the release of new piñatas, items, and features (specifically the ability for players to visit each other’s gardens), but apparently it wasn’t to be. A Rare developer cruelly crushed our dreams in response to a fan’s request, saying, “We aren’t doing any downloadable content for Viva Piñata because we are much too busy doing something else.”
Take special note of the italics. Do they imply the development of a proper 360 sequel? Only the ninjas that have been dispatched to Rare’s headquarters can know for sure.
Read More | Rare
In what has become a regular occurrence, Nintendo’s Wii handily outsold its closest console competition three-to-one in Japan for the month of August. However, it is interesting to note that the gap between the Wii and PS3 has lessened. In June, Nintendo’s console outsold the PS3 six-to-one and four-to-one in June and July, respectively.
Bloomberg reported the final August numbers as follows: Wii at 245,653, PS3 at 81,541, and the Xbox 360 lagging behind at around 11,000. The Wii’s August numbers bring the console to a whopping 3.4 million units sold in that country since its launch last year.
Read More | Next Generation
Tom Bramwell has a preview for the upcoming Burnout Paradise that is surprisingly thoughtful and critically considered as far as previews go. He discusses the challenges faced by Criterion Games in re-inventing a popular series practically from the ground up and asks some pertinent questions where they ought to be asked. For example, when the topic of the Crash mode comes up and Criterion mentions that they have scrapped the original concept of the popular mode, Bramwell presses the point, getting Criterion rep Matt Webster to confess they don’t yet know exactly how it will all work out:
Asked whether they’re opting for a Burnout 3 approach of trying to manoeuvre the car in slow motion between power-ups and Crashbreakers, or a Burnout Revenge “golf swing” of perfect start and target cars, Webster admits it’s not all there yet. “We’re still throwing ideas around. I think we’ll be talking about it more in the coming weeks.”
The preview isn’t about sticking it to the Burnout devs, though, it reads more like a fan of the series seeing drastic changes and slowly coming to the realization that if executed properly, these could make for a remarkable game. Among the more exciting aspects of Criterion’s open-world approach to Burnout is the focus on seamless online play that works the way most gamers prefer, by putting the folks in your Friends list first.
Read More | Eurogamer
The Hidden Fronts map pack for the popular Xbox Live title Gears of War, originally offered for 800 Microsoft Points several months back over some protestations from gamers and Epic themselves, is now available for free as promised.
Hidden Fronts includes four new multiplayer maps, Bullet Marsh, Garden, Process and Subway. For those looking to stretch a bit more life out of their Xbox Live multiplayer experience until Halo 3 hits, this may be the way to do it.
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