Technology is a driving factor today for many purchases, and automotive purchases are no exception to this rule. Many of those that have purchased or have driven in a new Ford lately have noticed that the vehicle may have been equipped with MyFord Touch or Microsoft SYNC. Ford’s Partnership with the technology giant has proven to be a valuable investment, generating growing sales on a yearly basis. However, as we all know, the technology we bought two or more years ago can quickly get outdated. Ford acknowledges this, and is releasing a software update that will launch on the 2013 Ford Taurus and Flex, as well as seven other vehicles. Even better, they are releasing the same update for 300,000 current owners of older models as well.
Ford will begin mailing out the update shortly, which will be loaded on a USB drive with instructions; stopping by a dealership for installation is also an option. The update isn’t frivolous either, as it will consist of a smoother UI, enhanced voice recognition, and an enhanced visual experience allowing the user to navigate with ease. Furthermore, for vehicles equipped with a navigation unit, Ford will include a SD card with updated maps.
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We learned all about Microsoft Sync at CES, and have lots to share. Sync is integrated software that’s factory-installed in certain Ford, Lincoln and Mercury cars. It allows you to control your cell phone and music player via voice recognition. Once your cell phone is “synced” with the software and your contacts are transferred, just press the button on the steering wheel and speak your command, such as “Call Mom.” Mom is immediately dialed, and you can talk to her without ever touching your phone. What’s also cool is that you can control your entire music library via voice as well, just by saying the name of the artist, song, album or even playlist. Just sync up your iPod (except the Shuffle), iPhone, MP3 player or even a thumb drive, and you’re good to go.
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