On Gear Live: iOS 10 will be released on September 14th

Latest Gear Live Videos

Sony Admits Defeat: Pulls AllIWantForXmas Site

Posted by Chris Cardinal Categories: Home Entertainment, Internet,

After it broke last week that Sony’s marketing firm was proactively destroying its PSP brand with an ill-conceived, horribly executed attempt at viral marketing for their PSP, it appears that they’ve pulled the plug on the site.

Tragic, really, if the entire internet hadn’t already cached it, downloaded it and saved it in their collective “Worst. Ever.” folders. Some day, former Sony and Zipatoni employees will all look back on this and laugh and laugh and laugh, atop their bunk at the Y.

Dear Sony: Perhaps it’s time to stop sucking at life and to stop being so damn cocky about, well, everything? Just sayin’.

AllIWantForXmasIsAPSP | AllIWantForXmasIsAPSP


Advertisement

Sony Keeps Digging With The Worst Viral Marketing Campaign Ever

How much faith should you put in a marketing firm whose website uses the phrase “Five Fingers. One Fist?” Answer: None to very none.

Sony is learning yet another lesson the hard way (a favorite pastime for them in itself, it would seem) after a stunningly awful viral marketing campaign backfired and was revealed on a Something Awful forum thread for what it was: a stunningly awful viral marketing campaign.

Right now, you’re probably thinking “hey, viral can be cool.” And you’re right. Viral can be cool. But the very nature of viral marketing often relies on a certain level of deception in order to “infect” the masses. There’s also a certain je nais se quois to the campaign that keeps it on the level, even after its roots are revealed. Sony’s marketing company launched the blog “alliwantforxmasisapsp.” The “backstory,” such as it is exists, is a simple one:

i (charlie) have a psp. my friend jeremy does not. but he wants one this year for xmas.

so we started clowning with sum not-so-subtle hints to j’s parents that a psp would be teh perfect gift. we created this site to spread the luv to those like j who want a psp!

Awesome! They can’t spell, just like Sony’s target audience! Take a look at those not-so-subtle hints j and c have whipped up for us, starting with this “rap” “video”, after the jump:

Click to continue reading Sony Keeps Digging With The Worst Viral Marketing Campaign Ever


Sony Updates PlayB3yond.com

Posted by Christopher Sasaki Categories: PlayStation 3, Trailers,

Warhawk PS3

Sony has updated their PlayB3yond.com website with a couple of new videos, with promises of more in the future. The two new videos, “Smarter” and “Capacity,” attempt to highlight the benefits of Sony’s new console. The videos use new game footage of Resistance: Fall of Man and Warhawk to bolster Sony’s claims, and the Resistance footage offers a little Matrix-like interactivity. While Sony plays a little fast and loose with the media storage numbers in “Capacity,” the videos show off the Sony hype machine firing on all cylinders. It doesn’t hurt that the videos are narrated by Lance Henrikson of Aliens fame.

Read More | PlayB3yond.com

Burger King Offering Exclusive Xbox/Xbox360 Games, $3.99

Posted by Christopher Sasaki Categories: Corporate News, Xbox, Xbox 360,

Subservient ChickenBurger King announced that they will be offering three exclusive Xbox/Xbox 360 games this holiday season for $3.99. The games will be available starting on Sunday, November 19, and will be compatible with both the Xbox and the Xbox 360. The three game titles will be Pocketbike Racer, Big Bumpin, and Sneak King. Gamers will be able to play as their favorite creepy mascot as well as the subservient chicken. The games were developed by Blitz Games, whose contributions to the gaming world include titles like Barbie Horse Adventures. Jeff Bell, vice president of global marketing for Microsoft’s Interactive Entertainment Business stretched a “Have It Your Way” metaphor to the breaking point, stating, “Consumers are saying, ‘Let me have what I want, the way I want it. In essence, Xbox also is an invitation to consumers to have it their way.”

Read More | Gamerscoreblog

Rumored Best Buy Holiday Planning Presentation

Posted by Christopher Sasaki Categories: PlayStation 3, Wii,

Best Buy Slide

Over at the NeoGAF forums, a user has posted a couple of slides that purport to be from Best Buy’s upcoming holiday console roll-out. If the slides are accurate, gamers would see the Playstation 3 demo area set up by October 20th, and Nintendo’s Wii kiosks set up on October 29th. According to the slides the current Xbox 360 console demonstration areas would be removed, and demo consoles would be moved to the shelving areas like the Xbox and Playstation 2 are currently featured. The new demo area would basically be a complete Sony home theater solution, from a Sony Bravia flat-panel television, a 7.1 surround system, and, of course, the 60 GB Playstation 3. Matching the Bravia LCD with the Playstation 3 will ensure that gamers will be able to see for themselves if a full 1080P video path offers an improved gaming experience.

Read More | NeoGAF Forums

Konami Disputes Pro Evolution Soccer Exclusivity

Posted by Christopher Sasaki Categories: Culture, Sports, Xbox 360,

Konami LogoIn a statement today on Konami’s Japanese website, Konami apparently denied the exclusivity of their Pro Evolution Soccer 6 release, declaring:

It has been falsely reported on some websites that KONAMI will release its “Pro Evolution Soccer 6” exclusively for Microsoft’s Xbox 360. These reports are not true. KONAMI is currently proceeding with the production of a multi-platform release of “Pro Evolution Soccer 6” so that as many people as possible can enjoy the game.

Gamespot has dug into the statement a little further, but this has only muddied the waters. The actual text of the statement would seem to be refuting any websites that claim that the game will be exclusive to the Xbox 360, and not “next generation” exclusivity as claimed by Microsoft. However, Gamespot’s source at Konami indicated that the release was aimed at Microsoft’s release specifically. This whole thing very well could come down to a semantic issue, where the marketing-speak that Microsoft chose for their press release conflicted with Konami’s understanding, and should be clarified soon.

Update: 1up was able to talk to the series creator, Shingo Takatsuka, and he stated that the exclusivity window would be through the end of the year only, and that a PS3 version of the game was already in development.

Read More | Konami Japan via Gamespot


Advertisement