There's a high cost for making Samsung Galaxy devices. Horace Dediu, from Asymco, breaks down the math and visualizes them into nifty graphs. There's no question that the mobile Galaxy line embedded with Android has been a success for the South Korean conglomerate but, apparently, it comes at a cost of marketing the products. Sales, general and administrative (SG&A), is part of the equation being extrapolated for the results for past trends from 2009 to 2012. In other words, Samsung basically spends roughly four times more on marketing than its most rival mobile competitor. A good marketing example is seeing a payed advertisement for the Samsung Galaxy S III at the top of the Twitter Trend. Or those now infamous "Next Big Thing is Here" commercials basically trolling Apple customers at a line for a faux launch.
Read More | Asymco
Lexus calls it CinePrint, we call it brilliant. The luxury auto maker has created a very nifty interactive marketing ad, which utilizes a user's iPad to bring a 2013 Lexus ES to life in a magazine. From a marketing standpoint, the illustration is very impressive and gets the reader involved in the process of merging print and video. This is surely lacking when just reading a static page or watching a traditional car commercial on TV, at which point we usually just turn the page or tune out. It's still an ad, but it's pretty freaking cool. Check out the video after the break.
For the first time in 25 years, Microsoft has has given its logo a facelift. The new logo takes a bold step in highlighting the simplicity in the
Metro Windows 8-style interface that we're seeing in Windows 8, Windows Phone, Xbox 360, and more. Hit up the video below to see Microsoft's take on the new design.
Read More | Microsoft
Want to get in on the cutting edge of comics with all the apps, and digital and smarty-smartphones? Of course you do.
Aquafadas is looking for a Marketing Assistant in their New York office. Aquafadas is not a new brand of spring water, though. They’re “an established international company that develops software for tablet and smartphone publishing.” They have a target audience of “Magazine, Book and Comic Book publishers who want to create apps for iPads and Androids.”
It’s a paid parttime internship and you’ll assist the marketing team “in lead generation, calling, setting mailings, database research, writing marketing copy, and office related tasks.” Of course, you’ll need all the usual stuff on your resume: “a bachelor's degree in Marketing, Communications or PR...must know basic Microsoft Office, and knowledge of Adobe InDesign, Photoshop, Illustrator, and Premiere is a plus.”
Read More | Marketing Assistant
Chrysler has been seeing record-breaking sales numbers lately, thanks both to successful redesigns on most of its cars, as well as its attention-getting ad campaign. That said, like all good things, a spoof or two makes a great ad even better. Saturday Night Live did its parody rendition of the ad, and now 30 Rock has jumped on board as well. Though this time, furniture selling was the name of the game. Check it out.
Mini has been on a crazed marketing campaign, and went on the record as to say “expect the unexpected.” Now doing a few donuts here and there is a far cry from the unexpected, but setting a man to fly off the top of a Mini Countryman’s roof definitely qualifies. Check out the John Cooper Works Mini in action above!
We’re always fan of interesting marketing technics, but this one takes that cake. Ford has unleashed a series of marking campaigns in this years Sports Illustrated Swimsuit magazine that feature the sexy Mustang in different colors alongside one beautiful model in a matching swimsuit. The model, Dalena Henriques, never shows her face, but it credited in each ad.
A quick Google search for Dalena Henriques brings up DalenaHenriques.com, no surprise there. The thing is, when you visit the site, every photo in her portfolio features her with the Mustang, with no face revealed. It then becomes obvious--Ford created a fake supermodel (and yes, they credited her as a "supermodel") of their own as an additional means to generate buzz.
Read More | Adweek
It’s that time of the year where we can freely get down on junk food, trash talk, and look forward to the commercials just as much as the big game. We're talking about the Super Bowl (oh, and don't forget to enter our Big Game Giveaway!) Each year millions upon millions are dumped on commercials for mere marketing purposes.
Without a doubt, Volkswagen had one of the most successful commercials last year (see video after the jump to jog your memory) and is aiming to repeat its success again this year staying with the Star Wars theme. However, Volkswagen is not the only one fighting for airtime during the big game. Honda, Acura, and Cadillac have aired their Super Bowl commercials early this year and I want to focus your attention on the creativity of the ads.
Manufacturers know that millions will be watching the game on the 5th, and one would think that they would put effort into creating an entertaining commercial. Well one would think, but that’s not always the case. Let’s take a look at the Cadillac ATS spot, above.
Comic books are popular all over the world, and so, it seems, are comic book jobs. Let’s travel:
In Durban City, South Africa, an art team developing an African tribal comic book and they’re looking for “African women to pose for stock photos for it.” The twist? It’s for a Canadian comic book. Go figure.
In Mumbai, India, ACK Media (Amar Chitra Katha Pvt. Ltd.) is looking for a Senior Manager Business and Channel Development person. Your main job would be to “develop new channels (e.g., malls, SMS ordering, in flight magazines) for selling our comics, books, DVDs, soft toys and other products.”
If that doesn’t work for you, they’re also looking for: Senior Finance Manager, Senior Manager Marketing and Strategic Alliances, Product Manager, and a Human Resource Manager.
With almost 600 million users on Facebook, it's no surprise that stores all over the Internet want a piece of that type of user reach. Shops went from simply having a fan page on the social networking site, to having actual products for sale, using the Facebook development platform. Services like Payvment have has been used by over 40,000 users and businesses to sell goods on Facebook. Now, Amazon is joining the crowd with some of its third party sites like soap.com, diapers.com, beautybar.com, and more. Users of Facebook will be able to buy goods using their existing accounts without ever leaving Facebook.
Read More | Techcrunch
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