Latest Gear Live Videos
Marketing Samsung Galaxy Devices visualized
Posted by Jason Diaz Categories: Apple, Smartphones, Corporate News,
There's a high cost for making Samsung Galaxy devices. Horace Dediu, from Asymco, breaks down the math and visualizes them into nifty graphs. There's no question that the mobile Galaxy line embedded with Android has been a success for the South Korean conglomerate but, apparently, it comes at a cost of marketing the products. Sales, general and administrative (SG&A), is part of the equation being extrapolated for the results for past trends from 2009 to 2012. In other words, Samsung basically spends roughly four times more on marketing than its most rival mobile competitor. A good marketing example is seeing a payed advertisement for the Samsung Galaxy S III at the top of the Twitter Trend. Or those now infamous "Next Big Thing is Here" commercials basically trolling Apple customers at a line for a faux launch.
Click to continue reading Marketing Samsung Galaxy Devices visualized
Read More 
| Asymco
Advertisement
Lexus CinePrint ad uses iPad to merge print and digital to promote 2013 Lexus ES (video!)
Posted by Jason Diaz Categories: Apple, Handhelds, Misc. Tech, Transportation,
Lexus calls it CinePrint, we call it brilliant. The luxury auto maker has created a very nifty interactive marketing ad, which utilizes a user's iPad to bring a 2013 Lexus ES to life in a magazine. From a marketing standpoint, the illustration is very impressive and gets the reader involved in the process of merging print and video. This is surely lacking when just reading a static page or watching a traditional car commercial on TV, at which point we usually just turn the page or tune out. It's still an ad, but it's pretty freaking cool. Check out the video after the break.
Glenn Close Wears Her Movie Costumes
Posted by Andru Edwards Categories: Celebrity Gossip,
The 65-year-old actress "hates" shopping and doesn't buy many clothes for herself, so she likes to wear the costumes donned by her screen alter-egos. "I really hate shopping. Maybe a handbag. I don't spend a lot of money on myself. I'm very lucky I can wear some of the costumes from the Patty Hughes character in the series Damages," she admitted.
Glenn has enjoyed a career which has spanned four decades, but she believes social networking website Twitter has had a huge impact on the film industry. The screen icon thinks micro-blogging site has made it harder to get certain types of movies commissioned, meaning independent films face more "challenges" than ever before.
"Studios make their money with Spider-Man and Transformers. The big movies make the money and they can't afford to make the smaller movies because of things such as marketing costs. There will always be independent films and there are the film festivals that are important venues for those movies but it's never going to be easy. It's challenging and I know there's an audience for independent films - but they're not in the 18 to 25 demographic. There are so many different ways to watch films now. If you don't have a movie that's Tweetable in the first five minutes you're told you've got a problem. People are always fascinated by stories. The challenge is there are a lot of things competing for people's attention against films."
Microsoft reveals new logo for first time in 25 years
Posted by Andru Edwards Categories: Corporate News, Design, Microsoft,
For the first time in 25 years, Microsoft has has given its logo a facelift. The new logo takes a bold step in highlighting the simplicity in the Metro Windows 8-style interface that we're seeing in Windows 8, Windows Phone, Xbox 360, and more. Hit up the video below to see Microsoft's take on the new design.
Click to continue reading Microsoft reveals new logo for first time in 25 years
Read More | Microsoft
Comic Book Jobs: Marketing Assistant
Posted by Tom Mason Categories: Editorials,
Want to get in on the cutting edge of comics with all the apps, and digital and smarty-smartphones? Of course you do.
Aquafadas is looking for a Marketing Assistant in their New York office. Aquafadas is not a new brand of spring water, though. They’re “an established international company that develops software for tablet and smartphone publishing.” They have a target audience of “Magazine, Book and Comic Book publishers who want to create apps for iPads and Androids.”
It’s a paid parttime internship and you’ll assist the marketing team “in lead generation, calling, setting mailings, database research, writing marketing copy, and office related tasks.” Of course, you’ll need all the usual stuff on your resume: “a bachelor's degree in Marketing, Communications or PR...must know basic Microsoft Office, and knowledge of Adobe InDesign, Photoshop, Illustrator, and Premiere is a plus.”
Click to continue reading Comic Book Jobs: Marketing Assistant
Read More | Marketing Assistant
Chrysler’s “Halftime in America” ad spoofed by 30 Rock (video!)
Posted by Andrey Malskiy Categories: Home Entertainment, Transportation, Videos,
Chrysler has been seeing record-breaking sales numbers lately, thanks both to successful redesigns on most of its cars, as well as its attention-getting ad campaign. That said, like all good things, a spoof or two makes a great ad even better. Saturday Night Live did its parody rendition of the ad, and now 30 Rock has jumped on board as well. Though this time, furniture selling was the name of the game. Check it out.
Click to continue reading Chrysler’s “Halftime in America” ad spoofed by 30 Rock (video!)
Mini Countryman throws man off cliff, all in the name of marketing
Posted by Andrey Malskiy Categories: Transportation, Videos,
Mini has been on a crazed marketing campaign, and went on the record as to say “expect the unexpected.” Now doing a few donuts here and there is a far cry from the unexpected, but setting a man to fly off the top of a Mini Countryman’s roof definitely qualifies. Check out the John Cooper Works Mini in action above!
Metallica Exploring Release Strategies
Posted by Andru Edwards Categories: Artist News, Upcoming Releases, Rock,
Metallica are thinking of "wacky" ways to release new music.
The "Enter Sandman" hitmakers' record deal with Warner expired following the release of 2008's Death Magnetic, but they have been recording new songs and are currently exploring different ways of getting the tracks to their fans.
"We're free and clear of our record contract. The world's our oyster. We can basically do whatever we want. And we're going so start figuring that out. We're writing music and we're going to be recording very soon. At some point we're going to want to share that with people that are interested in listening to it. So we gotta figure out ways we want to do that, from giving it away in cereal boxes to getting people to do handstands for it. We could come up with something wacky," drummer Lars Ulrich told Spin.
However, Lars insisted the band won't utilize unusual strategies just to be "cool," as they want to make sure their worldwide audience can still get their music:
Click to continue reading Metallica Exploring Release Strategies
Ford’s creates a fake supermodel in Sports Illustrated Swimsuit Mustang ad
Posted by Andrey Malskiy Categories: Misc. Tech, Transportation,
We’re always fan of interesting marketing technics, but this one takes that cake. Ford has unleashed a series of marking campaigns in this years Sports Illustrated Swimsuit magazine that feature the sexy Mustang in different colors alongside one beautiful model in a matching swimsuit. The model, Dalena Henriques, never shows her face, but it credited in each ad.
A quick Google search for Dalena Henriques brings up DalenaHenriques.com, no surprise there. The thing is, when you visit the site, every photo in her portfolio features her with the Mustang, with no face revealed. It then becomes obvious--Ford created a fake supermodel (and yes, they credited her as a "supermodel") of their own as an additional means to generate buzz.
Read More | Adweek
Acura, Cadillac, Honda, and Volkswagen Super Bowl commercial sneak peeks
Posted by Andrey Malskiy Categories: Transportation, Videos,
It’s that time of the year where we can freely get down on junk food, trash talk, and look forward to the commercials just as much as the big game. We're talking about the Super Bowl (oh, and don't forget to enter our Big Game Giveaway!) Each year millions upon millions are dumped on commercials for mere marketing purposes.
Without a doubt, Volkswagen had one of the most successful commercials last year (see video after the jump to jog your memory) and is aiming to repeat its success again this year staying with the Star Wars theme. However, Volkswagen is not the only one fighting for airtime during the big game. Honda, Acura, and Cadillac have aired their Super Bowl commercials early this year and I want to focus your attention on the creativity of the ads.
Manufacturers know that millions will be watching the game on the 5th, and one would think that they would put effort into creating an entertaining commercial. Well one would think, but that’s not always the case. Let’s take a look at the Cadillac ATS spot, above.
Click to continue reading Acura, Cadillac, Honda, and Volkswagen Super Bowl commercial sneak peeks
Advertisement
© Gear Live Inc. {year} – User-posted content, unless source is quoted, is licensed under a Creative Commons Public Domain License. Gear Live graphics, logos, designs, page headers, button icons, videos, articles, blogs, forums, scripts and other service names are the trademarks of Gear Live Inc.