We told you that Netflix had secured Mad Men for a July 27th debut on Watch Instantly, and now we're here to remind you that the first four seasons of the hit show will be available to instantly stream starting tomorrow. Now that Netflix Watch Instantly is a $7.99 per month product, it's good to see some quality content appearing on the service, right?
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Cable executives on Tuesday downplayed the impact of Netflix on their businesses, arguing that it is simply another provider in a crowded market, though they were forced to acknowledge that consumers are no longer satisfied with just a cable box and a remote.
Execs from Time Warner, Viacom, Comcast, Cox, and News Corp. sat down this morning for a panel discussion at The Cable Show in Chicago. When asked about Netflix's recent decision to air original content, Philippe Dauman, president and CEO at Viacom, warned that "it's not easy to get into the content business; it's a tough exercise."
"That's not really their fundamental business," Dauman said of Netflix. Viacom, on the other hand, is "100 percent focused on content," he said. Netflix is just one cog in the content wheel, he said, pointing to the "incremental money" Viacom has made by repurposing its older shows, like "Beavis and Butthead," on Web-based services like Netflix.
"Mad Men" fans might not get a new dose of Don Draper until 2012, but Netflix has inked a deal with Lionsgate to stream all seasons of the show via Watch Instantly.
The first four seasons of the AMC drama will be available to U.S. viewers on Netflix starting July 27. Canadian customers already have streaming access to the show.
"Mad Men has been and continues to be a representation of TV at its best and Netflix is proud to be the syndication home for this acclaimed series," Ted Sarandos, chief content officer at Netflix, said in a statement. "This deal secures long term instant access to an iconic show for Netflix members for years to come."
The deal is noteworthy because Netflix is paying for the syndication rights to "Mad Men"; reruns will not air on other broadcast or cable TV channels.