McDonald’s continues to try to improve its image by competing with higher end coffee bars like Starbucks. First they put out their Premium Coffee and redesigned some of their restaurants with a quieter green and yellow motif. Now they are offering free WiFi service in the U.K. in 1,200 outlets. The service is already available across the pond and in parts of the U.S., but this is the first time it will be a massive freebie. Chief Information Officer Ivan Brooks believes that regular users will save as much as $530.00 per year. That buys a lot of supersized meals, and we’re lovin’ it.
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How does McDonalds compete with Burger King’s recent success with its tie in to The Simpsons Movie? They offer free delivery, at least in Brooklyn and the Bronx in New York. There is no charge for businesses and residences. You order online, following the trend of many other fast food restaurants, especially pizza. We notice our fries are not always all that fresh just getting it from the drive-thru window to our mouths, so in the time it takes to deliver we think we will just grab our usual yogurt for lunch and save the carbs.
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