Apple has snatched up Locationary, a Toronto-based startup which crowdsources location data, to help better bolster Apple Maps with up to date local business information. Details of the acquisition have not been disclosed as of yet, but it is smart acquisition and should pay off in the long run. What separates Locationary from the likes of Google, Yelp, and FourSquare is that it gives crowdsourced users monetary incentives to help provide up-to-date and accurate information. Locationary then sells the data to other location providers. Think of Locationary as a mapping Wikipedia for local businesses. From the start, Apple was criticized for its mapping efforts, leading to the dismissal of iOS head Scott Forstall, but, over time, has dispelled much of the contention by remedying its initial short comings. Today shows that Apple is not letting up on their goal of providing the best mapping solution. Here's a short video of founder and CEO of Locationary, Grant Richie.
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