On Gear Live: OS X Yosemite: Translucent window UI, dark mode, new icons, and more

Latest Gear Live Videos

Foursquare updates site to be more user friendly

new foursquare website

The website of the location app Foursquare was updated today. While the mobile application has seen update after update, the website has remained more or less untouched until now. "We figured it was time to show some love to the website," said the Foursquare team on their blog.

The updated site now places emphasis on social networking. Friend's updates are now displayed in a live timeline that should "make it easier to keep up with your friends, even when your phone is not handy."

One more part of the update is that it is now easier to bring over contacts from other web services such as Gmail, Twitter, and Facebook. These may be simple updates that seem mandatory for other sites, but it shows that Foursquare is finally caring about their web interface in addition to that of their mobile application.

Read More | Foursquare Blog

Advertisement

SXSW 2010: Location-based Marketing and Advertising: Targeting the Mobile Consumer

SXSW Navteq

Navteq and their parent company believe that LBS or Location Based Services are going to be a $7 billion dollar industry by 2013. This is due to an increase of mobile connected devices and their ability to receive targeted advertisements when they are near a specific location.

Navteq currently has 80 people globally in their sales force, working with mobile operators as well as smaller application developers to help sell the data that they collect about locations.  They warehouse this information by deploying “data collection trucks” which have high definition cameras mounted on the rooftop and drive most all of the major cities roads .  These cameras take photos and collect other data such as elevation as they drive through the streets.  Company spokesman and presenter Shawn Gunn said future unknown applications will leverage this.  To seed such innovation, Navteq has a location based challenge that they run annually and several augmented reality projects are frequently presented from that.

Click to continue reading SXSW 2010: Location-based Marketing and Advertising: Targeting the Mobile Consumer


Advertisement