Netflix now streaming in Latin America, starting with Brazil

Posted by Andru Edwards Categories: Corporate News, Home Entertainment, Internet, Movies,

Netflix has officially expanded its business into Latin America: Brazil's the first country to receive the company's streaming movies and television shows, and Netflix plans to roll its service out to a total of 43 different countries in Latin American and the Caribbean over the next week.

Just looking at the numbers, Netflix will be able to bolster its current user count of around 23 million people –only consisting of American and Canadian viewers up until today – by the percentage of Latin America's roughly 205 million Internet users that could potentially tune in to their new streaming service. It's a big audience with potentially big rewards for Netflix, which is perhaps why the company spent so much time performing its due diligence to determine just how its Latin American audience views movies and TV shows.

"We've licensed thousands and thousands of hours of feature films, classic favorites, gripping telenovelas, documentaries and kids shows we know you'll enjoy," wrote Rochelle King, Netflix vice president of user experience and design, on the company's blog.

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