Amazon is continuing their Kindle strategy—that being focusing on Kindle content sales in addition to Kindle hardware—with an update to the Kindle iPad and iPhone apps. The update brings Kindle Editions support, which allows books to embed audio and video, playable from right in the app. The first books to incorporate Kindle Editions multimedia features include Rick Steves’ London and Rose’s Heavenly Cakes which is a cookbook that shows you how to…bake awesome cakes. As of this point, there are only a handful of books that Amazon is classifying as “Kindle Edition with Audio/Video” but we are sure that Amazon is looking to make this a differentiating feature, so we expect we will see much more of this in due time.
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